Market Analyst

Road & Rail Services Market Analyst The Market Analyst will play a critical role in supporting the company's strategic growth by analyzing trends, customer needs, and market opportunities in the Rail and Industrial logistics sectors. This position focuses on understanding the freight shipping landscape, identifying service demand among industrial shippers, and providing actionable insights to guide commercial strategy, marketing initiatives, and service development. This is a new role in our organization, and the successful candidate will have the opportunity to help shape the role and its impact. What We Offer A Full Benefits package including Medical, Dental, & Vision 401(k) Retirement Plan Paid Vacations and Paid Holidays An annual Steel Toe Boot allowance All Personal Protective Equipment (PPE) provided We have a culture of promoting from within whenever possible and much more! Key Responsibilities Prepare materials for customer meetings Conduct competitor analysis Evaluate go-to-market strategies Manage business opportunities through the sales cycle Create economic and market updates for our end markets Execute SEO strategy with our marketing agency Establish content creation engine for website and social media channels Incorporate listening into our social media strategy Attend industry trade shows to stay abreast of current trends Use Google Analytics to assess effectiveness of digital footprint and lead improvement plan Develop presentations and marketing collateral in collaboration with sales team Organize datasets in Mapline software and lead our mapping efforts Education & Experience Bachelor's degree in Business, Logistics, Transportation, or a related field. Rail experience preferred. Company Profile Established in 1987, Road & Rail Services has grown and diversified to become a leading provider of rail related services in North America. Our network of skilled associates provides plant and terminal operating expertise as well as field maintenance of rail assets for railroads, rail shippers, and owners of rail related equipment and facilities. #J-18808-Ljbffr