Marketing and Events Specialist

The Marketing & Events Specialist supports the execution of AMCA International’s digital marketing initiatives, meetings, educational programs, and trade show activities. Working closely with the Director of Marketing, internal departments, and external meeting management partners, this position coordinates marketing campaigns, event communications, registration activities, logistics, and supporting materials. The successful candidate will demonstrate strong digital marketing skills, exceptional attention to detail, sound judgment, and the ability to manage multiple priorities in a fast-paced environment. This position requires a collaborative, service-oriented approach and a commitment to accurate execution, financial responsibility, and consistent application of AMCA’s brand and messaging standards. AMCA’s event portfolio includes meetings, the Annual Meeting, regional conferences, educational seminars, trade shows, employee events, and other domestic and international programs. Key Responsibilities Marketing & Digital Communications Execute digital marketing campaigns across email, LinkedIn, the AMCA website, and other digital channels. Build, test, schedule, deploy, and report on email campaigns using HubSpot. Create and maintain website content, including landing pages, blogs, event pages, and program updates. Apply established SEO, accessibility, brand, and messaging standards to digital content. Schedule and publish LinkedIn content and monitor campaign engagement. Maintain marketing calendars, campaign schedules, workflows, approvals, and production timelines. Organize marketing assets, photography, graphics, templates, and digital content libraries. Support marketing automation, audience segmentation, campaign quality assurance, and performance reporting. Event Coordination & Logistics Coordinate timelines, task lists, production schedules, and marketing deliverables for meetings, conferences, seminars, and trade shows. Coordinate attendee communications, registration activities, rooming lists, transportation information, and other participant logistics. Work with external meeting management partners, venues, vendors, and suppliers to support accurate and timely execution. Track event milestones, deadlines, deliverables, and outstanding action items. Process invoices, maintain supporting documentation, reconcile event expenses, and coordinate with Finance. Maintain organized event files, planning documents, production schedules, and historical records. Support onsite event and trade show execution as assigned. Speaker, Sponsor & Exhibitor Support Coordinate speaker communications, agreements, biographies, presentations, travel information, and submission deadlines. Prepare speaker briefing materials, session documentation, agenda updates, and program communications. Coordinate sponsor and exhibitor communications, materials, logos, advertisements, and fulfillment requirements. Track contractual benefits and ensure sponsor and exhibitor deliverables are completed accurately and on schedule. Coordinate sponsor recognition across event materials, email, website, social media, signage, and other channels. Event Marketing & Content Develop and maintain event webpages, registration pages, promotional content, and attendee information. Coordinate email, LinkedIn, website, and other promotional campaigns supporting meetings, trade shows, and educational programs. Prepare digital and printed event materials, including signage, presentations, collateral, and attendee communications. Coordinate production with internal teams, designers, printers, venues, and other external vendors. Review event information and materials for accuracy, consistency, accessibility, and brand alignment. Data, Reporting & Administrative Support Maintain accurate marketing, event, registration, and CRM data within HubSpot, Cvent, and other organizational systems. Track campaign performance, registrations, website activity, social engagement, and attendee trends. Prepare routine reports and coordinate attendee surveys and post-event evaluations. Maintain organized project documentation and support departmental workflows and cross-functional initiatives. Perform additional marketing and event responsibilities as assigned. Qualifications & Experience Bachelor’s degree in marketing, communications, event management, or a related field preferred. Three (3) or more years of experience in marketing, digital communications, events, or a related area; association experience preferred. Experience creating and executing email and social media campaigns; HubSpot experience preferred. Experience managing website content through a content management system; Craft preferred. Experience with Cvent or a comparable registration platform preferred. Proficiency with Microsoft Office and SharePoint. Core Competencies Strong project coordination and organizational skills. Exceptional attention to detail and commitment to quality assurance. Excellent written and verbal communication skills. Digital marketing and campaign execution experience. Ability to manage multiple priorities and meet deadlines. Strong collaboration, professionalism, and customer service. Sound problem-solving and critical-thinking skills. Financial accuracy and attention to documentation. Ability to work independently with appropriate direction. Commitment to AMCA’s global brand and messaging standards. Hybrid work environment, with remote work Monday and Friday and in-office work Tuesday through Thursday. Approximately 5–10% domestic travel in support of meetings, conferences, seminars, and trade shows. Extended computer use and occasional standing, lifting, and movement of materials during event setup. Additional Information This description identifies the primary responsibilities of the position and is not intended to be exhaustive. Responsibilities may evolve based on organizational priorities and business needs. Salary range: The salary is based on years of experience: 3-5 years, $60,000-65,000; 6+ years, $66,000-70,000. Benefits: Medical, Dental, Vision, and 401k matching. PTO: 3 weeks’ vacation and 6 days sick time. #J-18808-Ljbffr AMCA International