Vice President of Product and Consumer Experience

Who We Are:

Our story began in 2011 when a group of office workers at a major logistics company in Chicago had a lunch problem. Nearby options were limited, and the team was spending too much time and money traveling to their favorite restaurants. They had an idea: bring Chicago’s local restaurant culture inside the office to sell food. It was an immediate hit. When they discovered people from other companies sneaking into their office, they knew they were on to something.

Fooda pioneered the concept of rotating popup restaurants inside offices. Today, we operate in 45 cities with over 100 million meals served and continue to grow rapidly.

Powered by technology and a network of 1500+ restaurants, we feed hungry people at work through a platform of unique food programs located within companies, office buildings, hospitals, schools, distribution centers, and more. At Fooda, we believe a workplace food program should be something employees love and look forward to every day.

Who We Are Looking For:

The Vice President of Product & Consumer Experience, reporting to the Chief Technology Officer is a builder-operator owning Product Management and Consumer(B2C) Marketing end-to-end (strategy, budget, team and execution), alongside championing AI-driven innovation to drive product growth, consumer and partner engagement. This role partners with the existing B2B Marketing and Data Science functions while building out the B2C/consumer-marketing muscle. It also owns the end-to-end product investment thesis, contributes an independent voice in executive decisions, and helps shape our stakeholder experience with measurable outcomes.

What You’ll Be Doing:

Product Strategy & Execution:

• Define and manage the product roadmap covering core features and AI-embedded/AI-powered capabilities with clear metrics such as revenue growth and user engagement.

• Drive an AI vision identifying high-ROI use cases, embedding ML models and generative AI into consumer-facing features, and deploying AI tooling that shortens spec-to-release cycles across Product, Engineering, and QA.

• Align roadmap priorities with business objectives and market trends through close collaboration with Engineering, InfoSec, Compliance, Data Science, B2B Marketing and the executive team.

• Work with engineering to develop products based on data insights that drive measurable results.

• Lead build vs. buy evaluations (in ‑ house, partnership, or M&A) and steer post ‑ acquisition “integrate vs. stand ‑ alone” decisions and execution.

• Join key Client QBRs and Vendor Councils; translate field insights into roadmap bets that unlock upsell revenue and partner performance

Consumer Experience:

• Own, develop and execute consumer marketing strategy (acquisition, retention, loyalty and growth) while collaborating with the B2B Marketing leader for cross-channel cohesion.

• Ensure full alignment of consumer marketing and product roadmaps (both technology and in-person experience).

• Own Consumer Satisfaction & Marketing KPIs and budget; apply analytics to optimize spend and performance.

• Build the consumer-marketing function: hire, mentor, and scale a data-driven team (growth, lifecycle, creative) that works hand-in-glove with Product.

• Run a test-and-learn engine, designing experiments, analyzing results, and iterating rapidly, using modern analytics and Data Science models to personalize outreach and offers.

Data Science and Consumer Insights:

• Work with the leader of Data Science to embed DS models (pricing, personalization, forecasting) into product features while keeping DS an independent “truth ‑ teller” for enterprise KPIs.

• Improve segmentation, pricing, and targeting to enhance consumer insights and outcomes.

Cross Functional Collaboration:

• Collaborate with Sales, and Operations to drive product-led growth and innovation.

• Work with other senior leaders to establish decision-making frameworks and clear accountability for strategic initiatives.

• Represent consumer needs to inform executive-level strategic decisions.

What You Should Already Have:

• 10+ years in product leadership, including scaling a marketplace from

• Proven record of cross ‑ functional partnership with Engineering, Data Science, InfoSec, Compliance, and B2B/B2C Marketing in a growth-oriented environment.

• Ability to align product development with marketing efforts to achieve measurable growth outcomes.

• Demonstrated success running build ‑ vs ‑ buy playbooks and post ‑ merger/acquisition product integration.

• Expert in ROI modeling and first ‑ principles thinking; comfortable defending investments in board settings.

• Track record of hiring product talent including AI and consumer ‑ marketing into lean teams, then scaling responsibly.

• Hands-on experience guiding PCI, SOC 2, SOX, or comparable audits through product releases.

• Proven experience in building, operating and scaling marketplaces, consumer platforms, or digital businesses is required.

• Strong communication, collaboration, and leadership skills with the ability to operate effectively at the executive level.

Join Us:

This role starts hands ‑ on leading a three ‑ person Product team, then scales the organization as ROI milestones are hit. You’ll steer Fooda’s journey to a $1B+ marketplace, build and enhance Fooda’s product suite for scale, and embed AI ‑ driven consumer experiences while partnering with top ‑ tier Engineering peers, and influence the growth of emerging areas like Data Science. If you thrive on measurable impact, rigorous thinking, and bold market moves, we’d love to talk.

What We’ll Hook You Up With:

• Competitive base salary, bonus plan, and stock options, based on experience

• Comprehensive health, dental and vision plans

• 401k retirement plan with company match

• Paid maternity and parental leave benefits

• Flexible spending accounts

• Company-issued laptop

• Daily subsidized lunch program (ours!) 

The salary range for this role is $230,000-$250,000. The salary is dependent on a number of factors including but not limited to: work experience, training, location and skills.

This role will require upwards of 25% travel and will be based in Fooda’s Chicago headquarters. Candidates will be asked to be in Fooda’s office 3+ days a week.

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