Sr. Product Manager, Technical, US Prime and Marketing Tech

Do you want to reach the next level in your career? Are you looking for new challenges and solving hard problems using GenAI technologies? Join us and you'll help millions of customers discover the best from Amazon's multi-billion product selection through intelligent, automated merchandising.

You will be responsible for creating and building critical services that automatically generate, target, and optimize Amazon's cross-category marketing and merchandising. Through intelligent campaigns that leverage generative AI and data-driven experimentation, you will help deliver the best possible shopping experience for Amazon's customers globally. Your work will directly impact how customers discover products across seasonal events, category moments, and personalized shopping experiences at unprecedented scale.

We believe in data-driven experimentation and continuous innovation, allowing us to rapidly improve the customer experience while maintaining quality at scale. You will have the opportunity to explore the many channels Amazon provides for customer outreach and engagement—from Homepage experiences to browse pages, email, and push notifications. The team provides a great opportunity to make an outsized impact in automated merchandising, building systems that orchestrate product curation, creative generation, and personalization into seamless customer experiences. There are few opportunities anywhere to define the future of GenAI-powered merchandising at this scale.

We are looking for a Senior Product Manager - Technical who possesses strong product fundamentals, technical depth, and a passion to make a profound impact for our customers. You will leverage your technical and product management skills to lead large, critical projects involving distributed systems, generative AI integration, real-time personalization, and multi-channel orchestration. You will collaborate with diverse business and technical partners—including applied scientists, engineering teams, merchandisers, and marketing stakeholders—to shape our technology and define product strategy.

You are a strong product leader who excels at working backwards from the customer to define products, prioritize features, and communicate clearly across technical and non-technical audiences. You have a strong sense of ownership, passion to provide great customer experiences, and excellent judgement even in high-pressure situations. You thrive in ambiguity, making sound decisions with incomplete information while balancing speed with long-term quality.

We need a leader who will help us define the future of Amazon's automated marketing and merchandising. Experience with high-availability systems, personalization platforms, recommendation engines, or marketing automation will be highly valuable. If you're excited about building GenAI-powered systems that transform how hundreds of millions of customers shop, we'd love to hear from you.

Key job responsibilities
1. Owning strategic planning to achieve business objectives and define product vision, experimentation roadmap, and comprehensive balanced KPIs to measure impact and progress.
2. Working closely with software managers, engineers, applied scientists, and business stakeholders across different teams on a daily basis to define system architecture, define user stories, and discuss business and technical trade-offs.
3. Organizing customer research and studies to inform new tech investments.

About the team
US Prime and Marketing Tech (UPMT) owns the Prime membership program in the US, merchandising, design, and creative for North America Stores (NAS), and automated merchandising solutions and Gifting and Registries experiences WW. Our North Star vision is to make Amazon's stores the most-loved shopping destination, by helping customers discover new, 4relevant, and brand-burnishing products, great gifts, and Prime benefits, in turn delivering incremental top-line and Prime member growth.

BASIC QUALIFICATIONS

- Bachelor's degree
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience managing technical products or online services
- Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning

PREFERRED QUALIFICATIONS

- Experience in building and driving adoption of new tools
- Experience working on customer-facing experiences in recommendations or merchandising
- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .

USA, WA, Seattle - 151,200.00 - 204,600.00 USD annually