Brand Manager, Entertainment

Who We Are

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.

A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic's brands drive more than $38 billion in annual systemwide retail sales worldwide.

Why Authentic

You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You'll Do

As Brand Manager, Entertainment you'll be responsible for helping manage and lead the direction of Authentic's Entertainment brands, ensuring their continual growth and viability in the global market. You'll lead and oversee relationships with global licensees ensuring that they are equipped and prepared to deliver on the brand vision, all of which drives achievement of financial targets.

What you'll be working on:

Drive brand performance

• Engage, inspire and galvanize the organization around the brand vision, position and strategies so licensees are clear in bringing them to life in their areas of functional expertise.
• Own, in collaboration with key internal partners, the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance.
• Manage and coordinate brand activity across the various functions including business development, marketing, finance, legal and other functions as needed.
• Maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand/pillar.
• Work with the Creative team on asset development, partner presentation and pitches as well as branded support materials on a global basis.
• Oversee financial reporting for all partners, including AR and royalty tracking.
• Lead seasonal and annual forecasting to support budget achievement.

Manage licensee partner relations

• Consolidate and organize key business development tools for licensees (i.e. product catalogs, marketing plans, sales forecasting).
• Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.
• As needed, act as key liaison to facilitate relationships between licensee(s), retailers and other Authentic opportunities on a global basis.

Drive brand development

• Work in tandem with EVP, Directors, and other brand stakeholders to map out product and category strategies that sustain and grow the brand globally.
• Build and maintain organized processes for internal communication, alignment and timely delivery of deliverables to partners and talent.
• Maintain excellent communication and relationships with talent stakeholders and respective teams to ensure best in class support for all branded initiatives.
• Identify retail and product trends, prospective new categories, distribution and partners to build the brand awareness globally.
• Assist in negotiating new licensing agreements; participate in key sales and marketing presentations as necessary.
• Identify NIL and endorsement opportunities that will build the brand awareness and enhance the overall brand perception on a global basis.
• Support business development globally by concepting new brand pitches, storytelling and expansion opportunities.
• Develop and refine consumer target segments mapping in trends and other data to develop category growth and expansion plans.

Facilitate effective licensing operations

• Participate in brand strategy discussions and in setting a bulls-eye consumer target. Analyze consumer trends and information and help identify product categories to enter as future sources of growth.
• Assist in overseeing the direction, implementation, execution and continuous improvement of the licensing processes including but not limited to product approval and sku management, and photographer archive administration.
• Manage legal operational support including amendments, contract renewals, customs clearances, trademark management and all relevant support documentation.

Must Haves:

• 3+ of experience in merchandising, business development, brand marketing or licensing program management.
• Fluency in Spanish (written and verbal) - required for daily communication with Spanish-speaking brand stakeholders.
• Experience in talent management and/or brand building for talent.
• Bachelor's degree in a relevant field or commensurate work experience.
• Proven experience in brand management, with a strong background in merchandising, fashion licensing, and global brand strategy.
• Possesses a strong understanding of how product licensing deals are identified and negotiated.
• Is experienced managing licensing deals in a variety of product categories.
• Is a great researcher who stays up-to-date on the latest trends in celebrity branding and product opportunities.
• Has a hands-on background with forecasting, budgeting, and analyzing royalty revenue data.
• Is an excellent communicator; verbal, written, and in the room.
• Exhibits excellent attention to detail, is organized, and has a bias for action.
• Must have strong computer proficiency and working knowledge of MS Office. (Word, Excel, PowerPoint, etc.)
• Works well independently.

Primary Location Salary Range:

$85,000 - $95,000

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Please note:

• All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (
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Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

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