Digital Analyst II (Hybrid)

Digital Analyst II (Hybrid) Chicago, IL The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health. At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve. We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you. We have an opportunity at our corporate offices in Chicago for a Digital Analyst II (Hybrid) on our Marketing & Member Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office. This role is responsible for generating hypothesis and a roadmap of test candidates that improve the AMA website experience, deliver targeted content and ultimately increase membership purchase conversion. Responsible for analyzing behavioral data, heat maps and qualitative data to inform their hypothesis and work closely with disciplines across digital marketing, business intelligence, UX development, editorial and business stakeholders. RESPONSIBILITIES: Lead UI/UX Testing on Website to Increase Conversion * Optimize the customer journeys on our website and landing pages to increase conversion rates and engagement; drive the hypothesis generation process * Help stakeholders think about optimization opportunities; provide feedback to stakeholders to influence test ideas that will yield the most impactful customer experience improvements on the site * Design, develop, manage, and analyze A/B tests, multivariate testing, segment-based targeting, and behavioral targeting with cross-functional team involvement * Assist the Lead Analyst in developing best in class testing and personalization program in collaboration with the Content Strategy, including defining testing and personalization roadmap, implementation process, reporting, advancement of testing toolset and governance Lead Pay-Per-Click Keyword and Remarketing Strategies to Increase Site Traffic * Execute the strategy and oversee implementation for keyword (non-branded) and remarketing paid media campaigns * Collaborate with Content Operations team to maintain a consistent brand voice and messages across all channels * Optimize campaigns for cost-per acquisition in alignment with audience building objectives Reports and Dashboards * Support the Lead Analyst in development and maintenance of KPI reports and dashboards to monitor performance against goals * Recommend opportunities for improvement based on data; turn data into information and insights to drive new content production May include other responsibilities as assigned REQUIREMENTS: * Bachelor's degree required * 5+ years of experience required in digital analytics, UX, marketing, technology or a combination of the three * 2 years' experience implementing tests, managing audience creation and business rules and analyzing data collected using the following or equivalent tools: Optimizely A/B Multivariate testing toolset, Google Analytics Premium, Acquia Lift personalization, SessionCam heat mapping software, and Qualaroo survey tool required * Experience editing basic HTML required launching tests within Optimizely preferred * Prior experience with conversion rate optimization tactics and proven success in improving site-wide conversion rates required * Ability to work on multiple tasks simultaneously while successfully meeting established goals and deadlines required * Both client side and agency experience, preferred The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago. This role is an exempt position, and the salary range for this position is $74,160-$98,318. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee's pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association's benefits offerings, please click here. We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status. THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION