VP, Marketing

Vice President, Marketing

The Vice President, Marketing is responsible for setting and executing the strategic vision for all marketing, branding, and communications efforts at RTC. This executive role will oversee and align all marketing initiatives with business priorities to drive significant growth across membership, partnerships, and revenue streams. The VP, Marketing will lead brand evolution, shape public perception, and cement RTC as a national voice in supporting women in tech. Responsible for business outcomes, this role demands a visionary leader who can build high-impact strategies, foster a culture of innovation, and deliver measurable business results.

Essential Functions

Marketing Strategy + Executive Leadership

• Define and lead the execution of RTC's organization-wide marketing strategy aligned with strategic goals and business objectives.
• Serve as a key member of the executive leadership team, contributing to enterprise-wide planning and decision-making.
• Drive cross-functional collaboration to ensure marketing efforts are fully integrated with RTC's programs, partnerships, fundraising, and community engagement efforts.

Brand + Communications

• Own and evolve the RTC brand, ensuring consistent messaging that reflects RTC's mission, values and voice and elevates the organization's visibility and reputation in the tech and social impact space.
• Monitor market changes that may impact RTC's positioning, and manage operational risk.
• Shape and guide RTC's public image across earned, owned, and paid media, including PR, executive visibility and thought leadership.

Growth Marketing + Campaigns

• Architect and direct innovative, data-driven marketing initiatives to drive growth in membership, partnerships, and revenue-generating opportunities in close alignment with business development at every stage in the funnel.
• Use digital strategies (SEO, SEM, social, email, content marketing) to accelerate acquisition, engagement, and retention.
• Develop integrated campaigns across multiple channels, and are personalized to key audiences including tech partners, members, donors, and ecosystem collaborators.

Team, Budget + Vendors

• Build, lead, and mentor a high-performing, multidisciplinary marketing team; with a values-driven, inclusive culture, including goal setting and performance evaluation for staff.
• Manage the department's operating budget, ensuring smart allocation of resources and clear ROI for marketing investments.
• Select and manage agencies and vendors, negotiating contracts and holding partners accountable for timelines, deliverables and performance.

Analytics + Performance

• Establish KPIs and reporting infrastructure to measure the success of marketing efforts; present regular insights to the leadership team and Board.
• Partner with the data team to forecast growth, test hypotheses, and refine approaches across digital and traditional channels.

Required Qualifications + Key Competencies

Education + Experience

• 7+ years of progressive experience in marketing leadership, including at least 3 years at the senior management or executive level.
• Demonstrated success leading strategic marketing and brand initiatives in fast-paced, mission-driven environments—ideally with experience in tech, social impact, or nonprofit sectors. Global experience preferred.
• Proven track record of designing and executing revenue-oriented marketing campaigns and building marketing infrastructure at scale.

Knowledge + Skills

• Mastery of strategic marketing, digital strategy, brand management, and communications.
• Deep understanding of performance marketing and customer lifecycle engagement.
• Expertise in leveraging digital platforms (CRM, marketing automation, social, content management, analytics).
• Experience with vendor management, media relations, executive communications, and crisis response planning.
• Strong understanding of trends and tools in tech, innovation, and community building for underrepresented groups.
• Commitment to RTC's mission to support and elevate women in tech.

Key Competencies + Attributes

• Visionary + Strategic Leadership: Sets bold direction and translates organizational strategy into marketing plans that get executed.
• Inclusive Collaborator: Builds trust with diverse internal and external stakeholders; models values of equity and inclusion.

• Data-Informed Decision-Maker: Uses insights to drive action; balances intuition with evidence.

• Persuasive Communicator: Delivers compelling narratives across formats and audiences; supports strong executive storytelling.
• Resilient + Results-Driven: Operates with a growth mindset; takes initiative, learns from failure, and consistently delivers.
• Operational Excellence: Excels in setting priorities, managing complex projects, and optimizing budgets and resources.

Working Conditions

The following characteristics are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential job functions.

Schedule + Travel

Monday-Friday, standard business hours, with the flexibility to accommodate and coordinate with the standard business hours of team members across various time zones.

Limited US-based travel may be required for in-person meetings and team collaboration retreats, community events, or trainings/workshops, as requested.

Work Environment

Work is conducted remotely (i.e., from a home office) with virtual team collaboration sessions and meetings as needed.

Due to the remote work environment, this position requires a significant portion of the work to be managed and communicated through digital platforms. Employees are required to maintain a private, safe, and professional office space equipped with the necessary technology (i.e., computer, webcam, phone, high-speed internet) to effectively perform their duties. This includes a quiet space conducive to conducting business-related conversations that is free from noise and other distractions.

Compensation + Benefits

The salary range for this role is $140,000-$160,000 annually. Full-time employees are eligible for a comprehensive benefits package including Health, Dental, and Vision Insurance coverage, Group Term Life and Voluntary Life Insurance, and an employer-matched retirement plan.