Marketing Segment Manager - Residential Building

Marketing Strategy Manager

For over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to bettering the communities we serve through breakthrough thinking and innovations. Your goals, ideas and perspective can help shape our future we look forward to hearing them!

The role is responsible for the research and overarching tools to support a product and service strategy in the residential construction segment to support business objectives for volume, share, brand value and profit.

Role objectives

• Build a cohesive North America branded product strategy, leveraging the COLORBOND steel brand in other BlueScope markets brand value as measured by consumer awareness and brand equity to drive price premiums and volume through a complex channel to market.
• Complete a fact-based market, segment, and channel opportunity assessment, including market attractiveness, customer needs, economics, competitive intensity, and right-to-win.
• Define priority customer and influencer segments across distributors, lumberyards, dealers, roll formers, contractors, builders, architects/designers, and homeowners.
• Design the target channel model, including channel roles, coverage, partner criteria, direct and indirect pathways, channel economics, conflict guardrails, service model, and handoffs.
• Develop segment-specific value propositions, customer journeys, offers, support models, and activation plans for the highest-priority growth segments.
• Create and govern the integrated commercialization plan across product, manufacturing, supply chain, quality, sales, marketing, digital, customer experience, finance, and IT.
• Validate product-market fit and channel acceptance through customer research, pilots, partner feedback, and defined stage-gate decisions before scaling investment.
• Establish a launch and growth scorecard covering distribution, partner activation, contractor adoption, leads, conversion, revenue, volume, margin, mix, and customer experience.
• Build a sequenced three-year segment and channel growth roadmap, including capability, resource, technology, partnership, and capital requirements.
• To grow brand equity and segment share.
• Report on marketing activity and results
• To develop influential relationships with industry/market influencers.
• Deliver safely the outputs expected in the business plan.
• Manage the marketing effort to lead and drive development & commercialisation of products & solutions to secure current & future segment share.
• To develop / support the annual and 3-Year Marketing Plan to provide short- & medium-term strategic focus for the Residential Segment.
• To deliver insights using existing market research as well as to determine additional research requirements. Develop briefs to articulate the additional information requirements.
• To cost-effectively manage financial aspects of the Marketing Plan including budget planning, resource allocation and preparation of expenditure reports.
• To manage use of BlueScope (BSL) and product brands according to overall Brand strategy and guidelines. Develop briefs to articulate the tactical and brand building campaigns required.
• Lead a team to deliver growth in line with organisational objectives.
• Support the co-operative program efforts and key builders, roll formers and fabricators
• Manage Standards, Codes and Regulations that may impact the competitive position of steel solutions in the residential market
• Maintain effective relationships within Sales, BDM/Spec, Supply Chain, Customer Service, Research and Development, Pricing, PTR and manufacturing & processing operations as appropriate

Key deliverables

Role deliverables

Our People are our strength

Each day, we're dedicated to supporting our people, keeping each other safe, rewarding successes, and helping individuals grow. We encourage our people to be proactive in creating a healthy and safe workplace. The safety and health of people is paramount, as is our commitment to trust, respect, and teamwork in our workplaces. We pride ourselves on our consistent award-winning, world-class safety record with a goal of Zero Fatalities, LTI and MTI.

Customers and markets

• Marketing Segment plans with objectives, actions, and measures
• Delivery of plans (against timelines and expenditure budget)

Cross-functionally with Communications and Digital Managers and Communications and Digital teams, other Marketing and Segment Managers, Technical Managers, Strategic Products and Pricing and Service Offer Specialists and project team/s

• Work cross-functionally with key functions

Required qualifications and experience

Skills and Experience:

• Development, Management and Implementation of Segment, Channel and Marketing Plans
• Management of marketing budget
• Project management, new product development and launches (products and/or brands)
• Leading and developing direct reports
• Brand & product management
• Excellent analytical and communication skills.
• Scoping, briefing and managing research projects (understanding of research methodologies, tools & techniques)
• Project management of launch/re-launch campaigns, new product development (products and/or brands)
• Interacting with, and supporting sales & distribution channels (customer negotiations, channel, marketing support)
• Strong stakeholder management.
• Strategic growth leadership
• Marketing Management or Residential / Commercial discipline
• 7+ years' experience in business to business or a combination of both business to business and consumer marketing roles

• Proven Project Management skills

Qualifications:

• Undergraduate Degree in Marketing, Business,

Preferred qualifications and experience

Experience:

• Channel, Category Development or Segment Marketing experience working in residential/commercial building industry
• Experience in working with digital teams to drive strategic leadership and improved customer experience
• Experience in working with major brands

Qualifications:

• Bachelor or master's degree and qualifications in business related discipline

Key competencies

Marketing Acumen: Demonstrates knowledge of and applies principles and practices, Project Management Skills, Applies market knowledge in the development of marketing plans, Displays knowledge of communication processes

Information Gathering and Analysis: Reports results of marketing initiatives and campaigns

Building Beneficial Relationships: Collaborates with sales teams and other cross functional groups, Develops and applies knowledge of key channel participants, influencers and decision makers, Is influential and persuasive to secure support for marketing opportunities and initiatives

Delivering Effective Communication: Presents and conveys information confidently and in a clear and interesting way, Able to exchange complex information and present ideas, reports, facts and other information clearly and concisely, Consults with external stakeholders to provide information and receive input and feedback, identifies interactions, links or dependences between marketing programs or activities and ensures these are addressed in implementation planning

Results Driven: Prioritize efforts to focus on the right activities to efficiently deliver marketing objectives, Monitors and tracks performance against KPI's. Commits to deadlines and delivers against that deadline.

Communication: Ability to convey information confidently and in a clear, concise and interesting way.

Self-Knowledge: Demonstrates insights into self (understands own strengths, development opportunities. Is willing to develop self-knowledge and proactively seeks opportunities to broaden skill set and knowledge.

Building Effective Team

• Fosters & role models a cohesive team environment
• Galvanizes teams around shared objectives & goals
• Supports team to develop internal networks & relationships
• Provides cross-functional exposure to build knowledge of BlueScope & the different business components

Developing Direct Reports & Others

• Gives purpose to individuals by making the strategy meaningful
• Supports development of team members including delegating & empowering team
• Role models & fosters a coaching culture within team of Professionals

Additional Information The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job. It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job