Regional Marketing Specialist, Media

Regional Marketing Specialist, Media Reports To: Global Marketing Manager, Media Location: New York, NY (Hybrid) About us Broadsign is a growing software company with a mission to make buying, selling, and delivering out-of-home media easier than ever. Our software is operated by some of the most successful out-of-home businesses and powers impactful, compelling campaigns seen across the world. About the role The Regional Marketing Specialist is a critical connector between global marketing strategies and regional sales execution. Responsible for orchestrating regional marketing initiatives across North America and LATAM, this role directly fuels business growth by localizing brand messaging, designing pitch-winning collateral, and managing high-impact client events. By acting as the strategic marketing voice for the region, you will ensure our sales teams are equipped with localized insights, tools, and content necessary to win market share. What to expect Collateral Creation & Asset Localization - Work closely with regional sales leaders to prioritize marketing requirements and adapt global assets for local markets, integrating regional data, translated copy, and targeted messaging. Manage the complete life cycle of ready-to-use sales enablement resources, such as inventory guides, slide decks, media kits, and vertical event one-sheets, while ensuring strict adherence to brand standards. Partner directly with sales teams to build compelling customer case studies and testimonials that highlight ROI and strategic audience targeting. Day-to-Day Operations & Cross-Functional Coordination - Facilitate the marketing onboarding process for new supply and demand partners by curating business descriptions, logos, and value propositions. Direct tactical efforts with freelance designers, oversee the end-to-end publishing of segmented monthly newsletters, and champion joint marketing initiatives with key regional clients. Act as the dedicated voice of the region within the global marketing organization to maintain clear regional visibility. Events, Summits & Logistics Management - Coordinate execution logistics for major regional events, including segment production and LATAM translation management for our annual programmatic customer summit. Collaborate with the events marketing team to support company representation at local industry events, while maintaining the New York office marketing storeroom, trade show equipment, and branded merchandise. What you need to perform in this job Experience: 1-3 years of experience in media sales, marketing, or content production within a fast-paced regional or sales-aligned environment. Technical Skills: Strong copywriting, editing, project management, and cross-functional project execution capabilities. Tools & Software: Proficiency in CRM and marketing automation platforms (e.g., HubSpot), project management tools (Asana), and Google Workspace. Core Competencies: Highly organized self-starter capable of managing competing priorities and tight deadlines with minimal supervision. What we bring to the table Comprehensive Benefits: Employer-provided Health Care coverage and unlimited access to a virtual healthcare platform. Wellness & Fitness: $500 annual Wellness fund (in local currency) for health, fitness, specialist fees, and office set-up. Paid Time Off: Minimum 3 weeks vacation, 5 floater days, 5 sick/personal days, 2 volunteer days, and 3 paid training days. Retirement Savings: 401k matching Office Perks: Meal allowance for employees working from centralized offices (Tuesday-Thursday). Giving Back: Charitable Donation Matching for causes aligned with Broadsign's Core Values. Family Support: Parental leave salary supplement to support you during important life transitions. Growth & Development: 3 paid training days per year, a dedicated yearly budget for professional development, and ongoing opportunities for educational assistance. At Broadsign, we value the varied social identities that make up our community. We recognize talent comes in different forms and encourage applications that reflect different backgrounds and experiences. Our promise is to be an inclusive employer and partner, open to learning, with thoughtful strategies and practices that amplify the different voices of our industry. The base salary range for the Regional Marketing Specialist, Media role in the New York Tri-State Area is $74,000 to $84,000 USD per year. We believe in generously rewarding high performance. Compensation offered will be determined by factors such as a candidate's skills, experience, and specific geographic location. Broadsign participates in E-Verify. Federal law requires employers to verify the identity and employment eligibility of all persons hired to work in the United States. #J-18808-Ljbffr Broadsign