Digital Marketing Specialist

About Us : The Griffin Museum of Science and Industry is the largest and most interactive science museum in the Western Hemisphere. Griffin Museum of Science and Industry (Griffin MSI) exposes guests of all ages to awe-inspiring exhibitions that spark curiosity and bring science to life. Griffin MSI’s mission – to inspire the inventive genius in everyone – is realized through its world-class exhibitions and engaging guest experiences. The Griffin Museum of Science and Industry provides programs and experiences that deepen the engagement of students and teachers in science and science-related disciplines, with a vision to inspire and motivate our children to achieve their full potential in the fields of science, technology, engineering and math. We offer a creative, collaborative, and innovative environment for our employees. Our employees get great perks such as: benefits starting day one of your employment, free admission to Griffin MSI for family and friends, free admission to other museums, free parking in Griffin MSI’s garage and more! If you are equally passionate about our vision and want to be surrounded by a team of dynamic, smart and innovative people, the Griffin Museum of Science and Industry is the right place for you! The Job: The Digital Marketing Specialist is responsible for leveraging digital marketing and communications platforms to drive attendance, deepen engagement with Museum guests, and generate leads across key audience segments. This role works across departments to establish goals, develop strategies, manage content production, and analyze performance. The Digital Marketing Specialist serves as the primary point of contact for digital best practices, and developing strategic, high-performing digital content that meets the goals of Museum initiatives. Responsibilities Digital Content Strategy Develop strategic plans to generate leads through web and email communications, adjusting the marketing strategy based on data, research and user behavior. Analyze and deliver reports on high-performing web and email content that most engages the Museum’s various audiences of guests, members, and donors, including campaign-specific lead capture performance. Serve as subject matter expert (SME) to create high-converting and measurable digital content for Museum teams. Digital marketing and Communications Work with teams across the Museum to create and produce email campaigns and automations for guests, members and donors that meet defined performance goals, ensuring timely and strategically aligned deployment. Manage and optimize guest journeys through Salesforce, leveraging automation tools to enhance acquisition, retention and conversion rates. Research and maintain best practices in email deliverability, design, A/B testing and effectiveness Website Content Work with teams across the Museum to plan, edit, build and update website content Optimize the website content, organization and metadata for greatest accessibility, SEO and GEO performance, and search traffic acquisition. Research and maintain best practices in tagging digital assets and metadata Maintain and build web forms and landing pages designed for campaign tracking and lead capture. Content Creation & Optimization Conceptualize and produce compelling digital content—including landing pages, blog posts, email copy, and social ads—aligned with campaign objectives and audience intent. Collaborate with design, programming, and associated teams to ensure a consistent and dynamic digital experience across all touchpoints. Performance Analysis & Reporting Analyze email and website activity to identify guest intents, interests, and conversion performance. Research and maintain best practices that improve the Museum’s presence in search results and convert digital activity into measurable attendance and leads. Develop and deliver regular reports on campaign performance, KPIs, and ROI, offering actionable insights to improve future outcomes. Establish performance benchmarks and continually optimize digital campaigns through test-and-learn approaches. Other duties as assigned. Qualifications HS Diploma or equivalent with a minimum of five (5) years’ experience in digital marketing. Bachelor’s degree preferred Direct experience creating content for CMS-managed websites, building inbox-friendly HTML email campaigns, and reading and interpreting analytics reports Proven expertise in website accessibility, SEO/SEM, and digital content strategy. Basic proficiency in Photoshop and other Adobe Creative Suite programs preferred Experience with Salesforce Marketing Cloud or similar CRM and automation platforms preferred. Working knowledge of Google Analytics, Google Ads, and keyword research tools. Strong writing and copyediting abilities Demonstrated skills designing and developing responsive microsites and landing pages. Ability to work well in a collaborative, multi-disciplinary team Excellent verbal, presentation, and written communication skills Strong analytical and project management skills Detail oriented with focus on delivering results Proactive, self-starter with strong problem-solving instincts. Energized and able to manage and prioritize many tasks simultaneously. Language : Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of employees of the organization. Mathematical : Ability to calculate figures and amounts such as percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. Reasoning : Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Physical : While performing the duties of this job, the employee is regularly required to use hands to finger, handle or feel and talk or hear. The employee frequently is required to stand, walk, and reach with hands and arms. The employee is occasionally required to sit; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Work Environment : The employee is occasionally exposed to wet and/or humid conditions; high, precarious places; fumes or airborne particles; toxic or caustic chemicals; outside weather conditions; extreme cold; extreme heat; and vibration. The noise level in the work environment is usually moderate. The salary range for this position is $55,000 - $60,000. This fulltime position is eligible for benefits including: Comprehensive medical, dental, and vision plans An attractive time off program including vacation, sick, and personal days 10 Company Holidays 401(k) plans (Traditional and Roth) including a generous employer match Robust Voluntary benefit plans including transportation, legal, and many others Free onsite garage parking #J-18808-Ljbffr Griffin Museum of Science and Industry