(USA) Director, Product Marketing

Position Summary...

What you'll do...

Role summary:
The (USA) Director, Product Marketing leads the development and execution of comprehensive marketing strategies to enhance product awareness and adoption across multiple markets. This role oversees market research, stakeholder collaboration, and the design of training and presentation programs to support product success. By leveraging business data analysis and influential communication, the Director drives cross-functional initiatives that align with organizational goals. The position requires a strategic mindset to anticipate market trends, optimize marketing efforts, and foster productive partnerships that advance product positioning and customer engagement.
About the team:
The Product Marketing team leads the complete product marketing lifecycle, from shaping product direction using market and seller insights to defining positioning and messaging. The team drives integrated go-to-market strategies and focuses on ongoing product adoption, engagement, and growth post-launch. Success is measured by the value delivered to sellers and the business impact created. This team collaborates closely with stakeholders to ensure alignment and leverages market research and product adoption strategies to maximize product performance and customer satisfaction. Their work supports continuous innovation and business growth across multiple product lines.
What you'll do:

• Lead the development and execution of comprehensive product marketing strategies to drive product awareness and adoption.
• Oversee market research initiatives to inform product positioning and identify growth opportunities.
• Collaborate with cross-functional teams and stakeholders to align marketing efforts with business objectives.
• Design and deliver product training programs and demonstrations to enhance client proficiency and retention.
• Utilize business data analysis to evaluate marketing effectiveness and guide decision-making.
• Manage the creation and presentation of proposals and marketing communications to support product launches.
• Foster partnerships across the value chain to optimize marketing impact and customer engagement.

What you'll bring:

• Extensive experience in product marketing with a strong focus on product awareness and adoption strategies.
• Proven ability to design and deliver effective product training, demos, and usability analyses.
• Expertise in market research methodologies and the ability to translate findings into actionable marketing strategies.
• Strong stakeholder management skills, including collaboration across cross-functional teams and partner engagement.
• Proficiency in business data analysis tools to evaluate market trends and support decision-making.
• Strong team leadership and coaching skills with experience leading teams of 3-5
• Exceptional communication skills to influence and present complex information clearly to diverse audiences.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-30008: The annual salary range for this position is $110,000.00 - $220,000.00
Hoboken, New Jersey US-10279: The annual salary range for this position is $132,000.00 - $264,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field. Option 2: 7 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Project ManagementMasters: Business Administration

Primary Location...

1601 SE 10th St, Bentonville, AR 72716, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.