Marketing Manager

Marketing Manager

The Marketing Manager is responsible for leading the marketing, advertising, public relations, and promotions efforts of the Kansas Crossing Casino. Ensuring the messaging and voice of advertising and promotions are consistent with the guest service promise that exemplifies company mission of providing Hometown Hospitality and delivering Fun. The Marketing Manager is responsible to ensure that all marketing, advertising, and promotions comply with Kansas Crossing Internal Control Policy and Procedures, Kansas Lottery, as well as the Kansas Racing and Gaming rules and regulations, including Responsible Gaming requisites.

General Accountabilities:

• Responsible for overall development of marketing campaigns;
• Maintains the integrity of the brand promise and the Responsible Gaming message throughout all creative elements by ensuring that the logos and images are correct, as well as the 1-800 Gambling message is included;
• Manage the relationship with the advertising agency. This task includes making the agency aware of upcoming promotions/events that have to be advertised, reviewing and approving creative material, providing the agency with the strategy to advertise certain promotions/events, etc.;
• Ensure all projects are completed in a timely fashion in order for it to be disseminated to the public;
• Manage the tasks and due dates of projects based on the Status Reports;
• Manage the Multi-media and Print Graphic Designers, as well as the Communications Specialist;
• Work closely with the promotions & entertainment team to ensure the correct information is being shared with the public for events and promotions;
• Participate in the review and approval process of all marketing material by proofreading for content (i.e. spelling and grammar) and correct images;
• Manage the relationship between the property, Kansas Racing and Gaming Comission (KRGC) and Kansas Lottery;
• Amend, revise, and re-develop campaigns in response to feedback from Marketing Department Team Members, as well as the KRGC and Lottery;
• Ensure that content is being placed according to the current promotion via social media in a timely manner;
• Maintain a relationship with media outlets in order to understand what they have to offer in order to advertise;
• Understand the markets that the casino services and its customers;
• Knowledgeable in the area of media and developing advertising plans;
• Develop and maintain the advertising budget;
• Maintain Advertising Checkbook and report to the Finance department the expenditures for advertising on a monthly basis;
• Assist with developing the marketing plan and other required documents needed on a monthly and quarterly basis as it relates to advertising;
• Order signage for on-property advertising;
• Maintain good communication with Team Members and maintain a positive and professional work environment.

Working Conditions:

• Must have ability to: accurately calculate figures and amounts and perform mathematical functions applicable to business needs.
• Define problems, collect data, establish facts and draw valid conclusions.
• Interpret a variety of technical and mathematical formulas.
• Interpret and follow through on a variety of instructions furnished in written, oral, diagram or schedule form.
• Effectively communicate with all levels of Team Members, as well as outside contacts.
• Resolve problems and conflicts in a diplomatic and tactful manner.
• Demonstrate leadership and fairness in dealing with guests and Team Members; and possess the ability to instill a sense of pride and personal responsibility in staff.
• Previous customer service experience preferred.
• Be flexible to work all shifts including holidays, nights, weekend hours and overtime as business needs dictate.
• Be physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 25 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

Job Qualifications:

• Must be a minimum of 21 years of age.
• Management experience in gaming operations and thorough knowledge of all casino advertising and marketing preferred.
• Knowledge of database software.
• Results oriented, hands-on professional with the ability to interact effectively with the public, staff and colleagues.
• Bachelor's degree from a four-year college or university; or a minimum of 2 years of experience in a comparable position; or equivalent combination of education and experience is preferred.
• Excellent communication skills both written and oral.
• Ability to read, analyze, interpret and comprehend technical procedures, government regulations, business periodicals, instructions, and correspondence/memos; write reports, business correspondence and procedure manuals; effectively present information and respond to questions from groups of managers or staff, guests and the general public.
• Working knowledge of Excel and Word required.
• Attention to detail and accuracy.
• Previous customer service experience preferred.
• Maintain confidential information.

Compliance Responsibilities:

• Attend required training sessions offered by the casino.
• Obtain required license(s).
• Perform the duties described in compliance with local laws and regulations.
• Take the necessary steps to ensure minors are not allowed to gamble or loiter in gambling areas, drink alcoholic beverages, or purchase tobacco.
• Have knowledge of the ordinances, regulations, laws, policies, and procedures relating to the Team Member's department.
• Have knowledge of the Property's programs to address problem gambling.
• Consult with the appropriate individuals and maintain an effective system of written policies, procedures, and internal controls to ensure compliance with the state regulations and Systems of Internal Controls.
• Take the appropriate steps to investigate exceptions, fraud, and potential violations and report such instances to the appropriate levels of management.
• Report any acts of wrongdoing on behalf of any Team Member that they have knowledge of.