Lead Generation Specialist

Job Description

Job Description

Lead Generation Specialist

Location: New Milford, CT | 100% On-Site

Employment Type: Full-Time

Position Overview

An established company in New Milford, CT is seeking a motivated and results-driven Lead Generation Specialist to support its sales team. This individual will be responsible for identifying prospective customers, conducting outbound sales outreach, qualifying leads, and scheduling appointments for the outside sales team.

The ideal candidate is a confident communicator who enjoys prospecting, building relationships, and generating new business opportunities. This position is well-suited for someone who is self-motivated, organized, and comfortable working toward measurable sales targets.

Key Responsibilities

• Conduct high-volume outbound calls, emails, and LinkedIn outreach to identify and engage prospective customers.
• Research target companies and decision-makers to develop prospect lists and uncover new business opportunities.
• Qualify inbound and outbound leads by assessing customer needs, interest, and purchasing potential.
• Schedule qualified appointments and sales discussions for the outside sales team.
• Maintain consistent follow-up with prospects to nurture relationships and advance sales opportunities.
• Track prospect activity, customer interactions, and sales opportunities in Salesforce CRM.
• Meet established prospecting, lead generation, and appointment-setting targets.

Qualifications

• 2+ years of experience in outbound sales, lead generation, business development, inside sales, or a related customer-facing role preferred.
• Strong telephone communication skills and confidence conducting outbound prospecting.
• Ability to identify opportunities, qualify leads, and schedule sales appointments.
• Excellent written and verbal communication skills.
• Self-motivated, organized, and comfortable working toward measurable performance goals.
• Proficiency in Microsoft Office, including Excel.
• Experience with Salesforce CRM is a plus.
• Previous B2B sales experience is advantageous but not required.

This is a full-time, 100% on-site position in New Milford, CT. Remote and hybrid arrangements are not available.