Marketing Manager

Marketing Manager

The Marketing Manager will develop and execute public relations, public information, and marketing plans for the center. The Marketing Manager will be a member of the center's management team and will be the center's liaison for advocating, developing, promoting, and maintaining partnerships with the community and organizations within the context of special events, membership, and program marketing. The Marketing Manager will provide direction and assist in the planning and implementation of special events, membership programs, and program operations; will work in cooperation with the Administrators and Director to market the programs of The Salvation Army RJKCCC; will promote the use of The Salvation Army RJKCCC facility by outside users and groups; and will supervise marketing team staff members. The Marketing Manager will coordinate the development of a comprehensive and interactive website and manage The Salvation Army RJKCCC social media presence.

The Marketing Manager will plan, develop, and execute a Marketing Strategy for RJKCCC that will include:

• Assist in the development and execution of an annual marketing budget.
• Develop and report on performance measures to rate the effectiveness of marketing plans.
• Formal development that embodies a multilateral approach to reaching new markets.
• Work with program managers in the planning and promotion of new and existing programs.
• Generate alliances and community partnerships that will benefit the RJKCCC.
• Represent RJKCCC in community-based events.
• Promotion of each revenue-generating room of the RJKCCC.
• Plan and execute a Revenue Generating and retention strategy.
• Help organize all Public Relations for RJKCCC.
• Plan, develop, and execute all Media for RJKCCC that will include:
• Regular and effective social media postings.
• Photograph and Video all related events and programs, both on-site and off-site.
• Distribute and archive images.
• Quarterly produce and distribute the program guides in both print and electronic formats.
• Oversee and implement the Kroc Center Brand guide
• Maintain the website to ensure that all content is up-to-date.
• Create and Maintain all graphic assets.
• Supervise the RJKCCC marketing department which includes:
• Casting vision and maintaining Kroc Standards.
• Approval of all narrative, style, and design work as fitting with the brand.
• Schedule and Approve staff hours
• Perform other duties as assigned as they relate to the position of Marketing Manager.

While performing the duties of this job, the employee is regularly required to walk, stand, climb or balance, stoop, kneel, crouch, crawl and reach with hands and arms on a continuous basis. The employee must regularly lift and/or move up to 20 pounds, frequently lift and/or move up to 50 pounds, and occasionally lift and/or move up to 75 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception and ability to adjust focus. Must have the ability to operate telephone, a desktop or laptop computer, as well as the ability to access and produce information from a computer, and to understand written information.

Qualifications

Education

Bachelors or better in Marketing or related field.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.