IRL Community + Events Coordinator

The IRL Community + Events Coordinator at Not Your Mother’s supports the execution of the brand’s community and experiential marketing programs, helping bring memorable consumer experiences to life. Reporting to the Senior Manager, IRL Community + Events, this role plays a critical part in coordinating event logistics, supporting ambassador programs, managing vendor communications, and ensuring flawless execution across brand activations.

This person is highly organized, detail-oriented, proactive, and passionate about building authentic connections between the brand and its community. They thrive in fast-paced environments, enjoy managing multiple projects simultaneously, and have a strong interest in beauty, culture, and experiential marketing.

WHY YOU’LL LOVE IT HERE

At Not Your Mother’s Haircare, we exist to do hair differently. We create life-tested clean haircare for every strand and season, designed to take on real hair needs, from volume and hydration to frizz control and definition, without overcomplicating your routine.

Our team moves fast, thinks big, and isn’t afraid to challenge the expected. We believe the best ideas come from collaboration, curiosity, and people who bring fresh perspectives to the table. Whether we’re launching innovation, building community, or creating culture-driving moments, we do it with intention, creativity, and a little bit of edge.

As we continue to grow, we’re looking for an IRL Community + Events Coordinator to help shape what’s next for the brand. If you’re passionate about innovation, energized by collaboration, and excited to make an impact, you’ll fit right in.

Our culture is rooted in the values that guide everything we do. We lead with LOVE FOR ALL by creating a workplace where individuality is celebrated, and everyone feels empowered to show up as themselves. We encourage our team to MAKE YOUR MARK by taking initiative, owning ideas, and pushing work forward with confidence. And we continue SHAKING THINGS UP by embracing change, staying curious, and never settling for ordinary.

WHO YOU’LL LEAD/COLLABORATE WITH

• Partner closely with Social, Influencer, PR, Creative, and Brand Marketing teams to support campaign execution.
• Support the Senior Manager in coordinating stakeholder communications and project updates.

HOW YOU’LL MAKE YOUR MARK

Community Support & Brand Engagement

• Assist in executing community-building initiatives across key consumer audiences and touchpoints.
• Support campus ambassador and college-focused programming, including recruitment, communication, and program coordination.
• Help manage relationships with community members, ambassadors, influencers, and brand advocates.
• Coordinate product shipments, event invitations, and community outreach efforts.
• Monitor community engagement and gather insights to help identify opportunities for future activations and experiences.
• Maintain community databases, contact lists, and event records.

Events & Experiential Marketing

• Support planning and execution of brand activations including:
  • College pop-ups
  • Community events
  • Influencer experiences
  • Product launch events
  • Retail partner activations
• Assist with event logistics including venue research, vendor coordination, staffing, travel arrangements, shipping, and inventory management.
• Track event timelines, project plans, and production schedules to ensure deliverables are completed on time.
• Coordinate event materials, branded merchandise, signage, and experiential assets.
• Provide onsite event support including setup, execution, guest management, and breakdown.
• Assist in developing event recaps including attendance tracking, photo collection, and post-event metrics.

Requirements:

• Strong organizational and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent interpersonal and communication skills.
• Comfortable working evenings and weekends for events as needed.
• Willingness to travel frequently for activations and events.
• Passion for beauty, culture, consumer brands, and community building.

EDUCATION AND EXPERIENCE

• 1–3 years of experience in event marketing, experiential marketing, community management, public relations, or related fields.
• Bachelor’s degree in marketing, Communications, Public Relations, Event Management, or a related discipline preferred.

WHAT IT TAKES DAY-TO-DAY

• This is an office-based role
• Hybrid work schedule: 3 days in office and 2 days remote

NYM Benefits & Perks

At NYM, we believe in supporting your success—professionally, financially, and personally.

• Competitive Compensation designed to reflect your skills and impact
• Work–Life Balance with PTO, sick time, 9 paid holidays, and 2 paid floating holidays
• Comprehensive Health Coverage including medical, dental, and vision for you and your family, plus company-paid short-term disability and life insurance
• Financial Wellness with Roth and 401(k) retirement plans and a 4% employer match
• Paid Parental Leave because family always comes first
• Professional Growth supported through our professional development reimbursement program
• Wellness Perks On-site fitness center and One Pass Select access
• Product Perks Enjoy 60 complimentary products each year
• Annual Beauty & Wellness Credit to invest in yourself
• Volunteer Time Off so you can support the causes that matter most
• Monthly Networking Lunch Credit to stay connected, inspired, and engaged