Client Insights Senior Manager II

Client Insights Senior Manager II (Level 16) Client: RJ Reynolds, Hybrid NC This is a hybrid role working onsite 3 days a week supporting RJ Reynolds Tobacco Company in Winston Salem, North Carolina. The role focuses on leveraging data, analytics, and insights to inform growth strategy for a dynamic and successful company. Candidates should have previous market research, consumer packaged goods (CPG), or marketing services experience and strong analysis, storytelling, and communication skills. What will you be doing? Detailed responsibilities are grouped under advanced analytic skills, consultative selling, and impactful presence. Advanced Analytic Skills Adept at recognizing and understanding client needs and desired outcomes; comfortable asking discovery and scoping questions when needed. Instinctive ability to envision mutually beneficial outcomes, develop analysis project plans, and structure client deliverables. Skillfully applies different data sets and metrics to address issues, leading to clear, fact‑based responses to client needs. Ability to help teammates improve their deliverables and contribute to the team’s thought leadership output. Recognizes opportunities to utilize Circana subject matter experts to address client needs and effectively partners with colleagues and clients to pursue, leveraging their superior client knowledge to achieve mutual wins. Consultative Selling Help target and sell services that address expressed (and sometimes unexpressed) client needs; ask questions to identify the root causes of issues versus symptoms. Work effectively with cross‑functional partners to develop correct solutions, tightly linking client needs to Circana capabilities and helping to deliver clear, compelling proposals. Help manage selling process and coordinate Circana SMEs to ensure the project is delivered successfully. Impactful Presence Gain the trust of clients, Circana cross‑functional partners, and other stakeholders, and be perceived as a domain expert and valued business partner. Intellectually curious and aware of industry trends and how they may impact clients, consumers, shoppers, and competitors. Able to educate clients on analytic methods, shape their thinking, and influence the decisions they make. Demonstrate a flexible approach to communication; adapt messages quickly to the appropriate level or function with poise and polish. Strategic Impact Understand key client issues/needs and produce strong, compelling business analyses, with well‑supported findings and actionable insights, for high‑value outcomes. Requirements 3+ years of relevant experience in marketing, sales, insights, or related functions with a Consumer‑Packaged Goods (CPG), Research, or Marketing Services company. Tobacco or Total Nicotine industry knowledge is a plus. Experience with Circana/IRI/NPD or other syndicated data solutions such as NielsenIQ is required. Experience with retail data, shopper marketing, and CPG sales preferred. Demonstrated ability to use and integrate multiple data sources to address client business issues with data‑driven findings and implications. Prior experience successfully partnering with cross‑functional teams to achieve intended business outcomes. Bachelor’s degree in a related field. Behaviors Stay Curious: Being hungry to learn and grow, always asking the big questions. Seek Clarity: Embracing complexity to create clarity and inspire action. Own the Outcome: Being accountable for decisions and taking ownership of our choices. Center on the Client: Relentlessly adding value for our customers. Be a Challenger: Never complacent, always striving for continuous improvement. Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity. Commit to each other: Contributing to making Circana a great place to work for everyone. Location On‑site in Winston Salem, NC. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr