Director, Digital Commerce Engineering (Customer Experience Platforms)

Job Description

Job Description

Aeroflow Health - Director, Digital Commerce Engineering (Customer Experience Platforms)

Location: Asheville, North Carolina — Hybrid Preferred
Remote: Remote candidates may be considered within approved hiring locations

Build the Future of Digital Healthcare

Technology should make healthcare easier—not more complicated.

Every day, hundreds of thousands of patients rely on Aeroflow Health to access life-changing medical products and clinical services. Behind every prescription fulfilled, every order placed, and every patient served is technology that must be secure, scalable, intuitive, and remarkably reliable.

As Director, Digital Commerce Engineering , you'll lead the engineering organization responsible for those experiences. You'll develop exceptional Engineering Managers, strengthen the platforms that power our digital ecosystem, and help build technology that removes friction from healthcare for patients across the country.

If you're passionate about growing leaders, building high-performing engineering organizations, and delivering technology that makes a measurable difference in people's lives, we'd love to meet you.

The Opportunity

At Aeroflow, engineering isn't a support function—it's a strategic driver of our growth.

Our Digital Product Engineering organization builds the customer-facing platforms that power experiences across Mom & Baby, Sleep, Urology, and our digital commerce ecosystem. As we continue to grow, we're investing in the leaders, systems, and engineering practices that will define our next chapter.

As Director, Digital Commerce Engineering , you'll lead Engineering Managers responsible for building secure, scalable, and resilient digital products while helping elevate the engineering culture, technical direction, and operational excellence of the organization.

This role is designed for a leader who enjoys balancing strategy with execution—someone who can develop people, simplify complexity, improve engineering systems, and create alignment across technical and business teams.

Working alongside leaders across Technology, Product, UX, Security, Data, and Operations, you'll help shape how engineering delivers value throughout the business while ensuring every investment ultimately improves the customer experience.

Your Primary Responsibilities

Your success won't be measured by the code you write.

It will be measured by:

• the Engineering Managers you develop,
• the teams you build,
• the platforms your organization delivers,
• and the patient experiences those products make possible.

Build Exceptional Engineering Teams

•  Develop and coach Engineering Managers while fostering a culture of ownership, accountability, innovation, and continuous improvement.
• Build, retain, and grow high-performing engineering teams through thoughtful hiring, mentoring, and succession planning.
• Create an environment where talented engineers are challenged, supported, and empowered to do their best work.
• Establish organizational clarity by defining priorities, ownership, and decision-making across multiple engineering teams.
• Remove obstacles, improve execution, and help teams deliver consistently with confidence and quality.

Shape the Future of Our Platform

• Define and execute the long-term engineering strategy for Aeroflow's Digital Commerce Platform, creating a unified technical vision across Mom & Baby, Sleep, Urology, and future business lines.
• Design reusable platform capabilities, including customer identity, customer context, experimentation, personalization, and shared commerce services, that become strategic assets across the organization.
• Identify opportunities to simplify architecture, improve scalability, and strengthen platform consistency.
• Guide modernization efforts that improve long-term platform health while creating optimal patient experiences.
• Balance strategic investments with near-term delivery commitments and business priorities.

Raise the Engineering Bar

• Drive architectural consistency across customer-facing products through shared engineering standards, reusable services, API-first design, and cloud-native principles.
• Champion engineering capabilities that enable continuous digital optimization, including experimentation, feature management, customer analytics, personalization, and AI-powered customer experiences.
• Establish meaningful engineering metrics that improve predictability, operational performance, and customer outcomes.
• Encourage responsible adoption of emerging technologies, including AI-assisted software development.
• Empower teams to make sound technical decisions while providing guidance on architecture, scalability, and engineering standards.

Create Alignment Across the Business

• Build trusted partnerships across Product, UX, Architecture, Security, Data, Operations, Compliance, Marketing, and executive leadership.
• Align engineering investments with customer needs and business priorities.
• Communicate technical tradeoffs, risks, and recommendations with clarity and confidence.
• Strengthen planning, prioritization, and execution across complex cross-functional initiatives.
• Ensure engineering remains deeply connected to the outcomes that matter most.

  Drive Operational Excellence

• Continuously improve engineering processes that increase quality, reliability, security, and maintainability.
• Scale delivery practices that enable teams to move faster without sacrificing quality.
• Champion security, privacy, and compliance throughout the software development lifecycle.
• Foster a culture of continuous improvement through operational metrics, retrospectives, customer feedback, and data-informed decision-making.
• Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.
• Compliance is a condition of employment and is considered an element of job performance
• Maintain HIPAA/patient confidentiality
• Regular and reliable attendance as assigned by your schedule
• Other job duties assigned

You'll Thrive Here If You...

• Develop leaders with the same passion you develop technology.
• Create clarity where others see complexity.
• Earn trust through humility, curiosity, and follow-through.
• Balance long-term thinking with disciplined execution.
• Communicate effectively with engineers, executives, and business partners alike.
• Build alignment without relying on authority.
• Care deeply about customer outcomes, engineering excellence, and team health.
• Leave every team stronger than you found it.

• 10+ years of overall software engineering / technology experience, including 5+ years leading engineering organizations

• Demonstrated experience leading and developing engineering leaders, including Engineering Managers, Senior Managers, or Team Leads

• Meaningful e-commerce / digital commerce engineering experience, with enough depth to help establish and execute a cohesive commerce platform strategy

• Experience working with AWS / cloud-based environments and enough technical depth to participate meaningfully in architectural and platform decisions

• Experience with Adobe Commerce / Magento or comparable enterprise commerce platforms

• Strong architectural understanding across APIs, integrations, cloud platforms, front-end and back-end systems — able to shape strategy and architecture without needing to personally write the code

• Proven ability to lead across multiple engineering teams and business units, align leaders around a common technical strategy, and translate that strategy into an executable roadmap

• Demonstrated ability to drive change and influence technical leaders, particularly when bringing previously independent teams or platforms toward greater standardization

• Strong balance of technical depth and people leadership — willing and able to get into the details while still developing leaders and setting broader engineering direction

• Experience with headless commerce architecture

• Experience with Next.js or other modern front-end frameworks

• Experience with Alokai or similar composable commerce technologies

• Deeper hands-on AWS architecture experience

• Experience modernizing or consolidating multiple commerce platforms / storefronts into a shared platform strategy

• Experience building identity, personalization, customer/patient journey, experimentation, or other reusable platform capabilities

• Experience in healthcare or another highly regulated environment, particularly where privacy, security, and sensitive customer data are important

• Experience with AI-assisted development, engineering metrics, and modern engineering productivity practices

• Asheville-area candidate or someone open to a hybrid presence, although the role can be remote for the right candidate

What We Look For

  The best candidates for this role don't simply manage engineering teams—they create environments where exceptional engineers and engineering leaders can thrive.

  You'll be successful here if you:

• Lead with humility, clarity, and accountability.
• Invest in people after processes.
• Build trust after driving change.
• Challenge ideas while strengthening relationships.
• Stay curious, adaptable, and customer-focused.
• Lead with ownership and integrity.
• Raise the standard for both technical excellence and leadership.
• Make the people around you better.

Why This Role Matters

Every improvement your teams make—whether increasing platform reliability, simplifying the customer experience, accelerating software delivery, or developing future engineering leaders—helps more patients access the healthcare products and services they depend on.

You'll join a company that's investing heavily in technology, committed to developing exceptional leaders, and building an engineering organization where talented people can do the best work of their careers.

If you're excited about building exceptional engineering organizations while helping transform digital healthcare, we'd love to hear from you.

Why Aeroflow Health

Aeroflow Health is using technology to simplify how patients access healthcare products and services.

This role offers the opportunity to influence a growing digital ecosystem, lead talented engineering teams, and help establish a platform strategy that will shape Aeroflow’s customer experiences for years to come.

You will join an organization with meaningful executive support for technology, strong business growth, and a desire to modernize thoughtfully. You will have the opportunity to solve complex technical and organizational problems while contributing to work that directly improves the patient experience.

What Aeroflow Offers

Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!

Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:

• Family Forward Certified
• Great Place to Work Certified
• Inc. 5000 Best Place to Work award winner
• HME Excellence Award
• Sky High Growth Award

If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!

Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

We value transparency and candidate safety throughout the hiring process. Aeroflow recruiters may reach out through platforms such as LinkedIn or Indeed; however, all interviews and/or offer coordination and sensitive information requests will occur only through our official communication channels. You will never be asked to provide personal data outside our secure application portal, and all interview or offer details will come from an @aeroflowinc.com email address. We do not conduct interviews via text message or instant-messaging apps. If you have concerns, please contact our Talent Acquisition team for verification

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