Associate Digital Director - Advertising Agency

Associate Digital Director

Location: Orange County, CA

Company Overview

Our client is a renowned advertising agency that specializes in delivering data-driven and innovative digital marketing solutions to a diverse range of clients. They take pride in their commitment to staying at the forefront of industry trends and ensuring the success of their clients through dynamic campaigns.

Position Overview

We are seeking a highly skilled and experienced Associate Digital Director to lead the digital advertising team. The Associate Digital Director will be a hybrid people manager and strategy role. The Associate Digital Director will be responsible for developing and executing digital marketing strategies that align with clients' goals, managing a team of digital marketing specialists, and staying at the forefront of industry trends and technologies. This role offers an exciting opportunity for a strategic thinker and digital marketing expert to make a significant impact within the agency team and for their key clients.

Key Responsibilities

• Develop and execute comprehensive digital advertising strategies for clients, including PPC, SEO, social media, content marketing, and display advertising.
• Oversee and manage a team of digital marketing specialists, providing leadership, guidance, and training.
• Collaborate with clients to understand their business objectives and develop tailored digital strategies to meet and exceed their goals.
• Stay updated on industry trends, algorithm changes, and emerging technologies to ensure our agency remains at the cutting edge of digital marketing.
• Monitor campaign performance and KPIs, providing insights and recommendations for optimization.
• Lead client presentations and maintain strong client relationships by demonstrating expertise and delivering results.
• Drive innovation and creative thinking to develop unique and effective digital marketing campaigns.
• Manage digital advertising budgets, ensuring efficient allocation and maximization of client ROI.

Qualifications

• Preferred MBA and/or EMBA but not a requirement.
• Minimum 5+ years of experience on paid PPC platforms.
• Preferred 2+ years of people manager experience.
• Experience working with popular PPC ad platforms (AdWords).
• Preferred: Certified in Google Adwords, Google Analytics, etc.
• Requires hands-on knowledge of best practices in SEM/SEO and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Ability to compile and analyze search data and metrics
• Experience in tools such as Marketo, Eloqua, Salesforce or comparable tool.
• Ability to perform click through rate, conversion, spend and creative analysis to identify growth / optimization opportunities
• Strong analytical skills with ability to drive meaningful actions from large data sets
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment

Why Join?

• Competitive salary and benefits package.
• A collaborative and supportive team environment.
• Opportunity to work with diverse clients and industries.
• Access to cutting-edge digital marketing tools and technologies.
• Professional development and growth opportunities.
• A culture that values creativity, innovation, and excellence.

If you are a digital marketing expert with a passion for leading and innovating in the industry, we would love to hear from you. Join one of the most progressive and collaborative strategic teams and be a part of an agency that strives for excellence in digital advertising.

Salary: $100-140k DOE

This position requires a team member to work onsite in the Orange County office.