Social Media Marketing Specialist

The Social Media Specialist is responsible for supporting BMI’s overall social media programming across music genres, partnerships and corporate initiatives, while concentrating on social media initiatives in BMI’s Nashville office. This role will be instrumental in developing, executing, and optimizing social media strategies that elevate brand visibility, drive engagement, and support key business initiatives. The ideal candidate will play a key part in expanding audience reach through impactful content, storytelling, and strategic community engagement. Bilingual in English and Spanish a plus. This position reports to the Director, Social Media, working closely with the Senior Manager, Social Media. FUNCTIONS OF THE JOB Develop and execute content strategy and publishing across Instagram, TikTok, X, Facebook, LinkedIn, YouTube and emerging social media platforms. Manage editorial calendars across genres, events, company initiatives, and cultural/heritage months, independently prioritizing content and making strategic decisions on cadence and storytelling opportunities. Lead the planning and execution high-profile activations (e.g., livestreams, takeovers, behind-the-scenes content). Co-lead community management, including potentially engaging with Spanish-speaking audiences across platforms. Collaborate cross-functionally to align social storytelling with programming, partnerships, and sponsorship deliverables Plan and publish content that balances evergreen storytelling with real-time cultural and platform trends, exercising judgement in identifying and acting on timely opportunities. Track content performance, run A/B testing, and optimize content strategy and inform campaign decisions to the Director, Social Media. Lead on-site content capture for in-office and key local events/showcases and support award shows and festivals. award shows, showcases, and key events. Contribute to internal communications such as The Weekly newsletter. Work with BMI’s Social Media Ambassadors and collaborate with freelancers. Develop content across all music genres BMI represents with a focus on Country, Christian, and Americana genres, and possibly BMI’s Miami office which focuses on the Latin music genre. Potentially translate and/or draft social copy in Spanish and English, ensuring cultural nuance and accuracy Travel for event coverage as needed, serving as the on-site social media lead and making independent decisions to support coverage (20%) Must be able to work some nights and weekends as needed Other duties as assigned. Supports our BMI Core Values and cultivate a culture of diversity and inclusion. Education Bachelor’s Degree in marketing, communications, or related field preferred. In lieu of degree, 4+ years of equivalent experience required. Experience Minimum 2 years of experience in social media or digital marketing within music, media, or entertainment. Skills and Abilities which may be representative but not all inclusive of those commonly associated with this position. Deep expertise across social platforms (Instagram, TikTok, X, Facebook, YouTube, LinkedIn) Proven ability to create content for diverse audiences Experience with analytics and reporting tools (e.g., Meltwater, Meta Business Suite, TikTok Analytics) Bilingual in English and Spanish (written and verbal) a plus. Strong analytical mindset with the ability to translate performance data into strategy Strong decision-making, prioritazition, and problem-solving skills with the ability to manage multiple projects simultaneously Proficiency in video/photo editing tools (Adobe Creative Suite, Canva, CapCut, Final Cut Pro, or similar) Familiarity with social publishing and listening tools (e.g., Meltwater, Union Metrics) Highly organized with strong project management and communication skills Self-starter who thrives in a fast-paced, collaborative environment #J-18808-Ljbffr Broadcast Music, Inc. (BMI)