Product Marketing Manager, Social Advertising, Social Marketing

The Social Marketing team focuses on ensuring the right content reaches the right customer wherever they are on social. We connect customers to relevant products through engaging timely and contextually meaningful experiences. We continuously evolve how products are discovered by translating customer behavior trends and platform dynamics into content that feels native personalized and aligned to how customers shop today.

We are looking for a Product Marketing Manager to join our team. This role owns end-to-end execution of paid social ad campaigns across Meta TikTok Pinterest X Snap and YouTube from creative assembly to launch ensuring campaigns go live accurately on time and at a quality bar that drives measurable results. The right candidate brings a performance marketing mindset and strong creative judgment with a clear understanding of how creative and product decisions directly impact ROAS CTR and downstream conversion.

Key job responsibilities
Key job responsibilities
Build and execute paid social ads across all platforms (Meta TikTok Pinterest X Snap and YouTube) assembling creative assets configuring campaigns and publishing ads in formats native to each platform and optimized for conversion.
Translate approved creative strategies into fully built ad units including copy imagery product selections and targeting parameters.
Manage delivery timelines and milestones for product marketing initiatives ensuring campaigns launch on schedule and meet defined performance metrics.
Coordinate with cross-functional partners to align marketing plans with launch schedules and team roadmaps.
Monitor audit and analyze campaign performance data translating findings into actionable recommendations that improve marketing effectiveness.
Communicate progress performance results and initiative narratives clearly and on a consistent cadence to stakeholders.

- 2 years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing lifecycle marketing and digital advertising
- Experience in social content creation
- Bachelors degree

- Knowledge of HTML XML and Excel
- Experience with A/B or multivariate testing
- Usage of generative AI tools to enhance workflow efficiency with a willingness to learn effective prompting and evaluation practices.
- Ability to recognize opportunities where generative AI could enhance products workflows or customer experiences.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 71500.00 - 125100.00 USD annually

Required Experience:

Manager

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