Marketing Operations Manager

Reports to: Chief Development & Marketing Officer (CDMO) FLSA Status: Exempt Summary: The Marketing Operations Manager oversees the technical infrastructure of Jewish HomeLife's marketing program, including the website, email marketing, marketing automation, CRM platforms, SEM/paid media, and analytics. This role ensures that the organization's digital presence is optimized, its marketing data is actionable, and its technology investments deliver measurable results. The position requires both analytical precision and an understanding of how digital channels serve census, lead generation, and philanthropic goals. This position reports to the Chief Development & Marketing Officer and collaborates closely with the Content & Digital Manager, Sales, and the external Qualifications: Bachelor's degree in marketing, communications, data analytics, or related field 5+ years of experience in digital marketing, marketing operations, or a related role Hands-on experience with email marketing platforms (Constant Contact or equivalent), Google Analytics, and paid search management Familiarity with CRM platforms and marketing automation concepts Working knowledge of WordPress; ability to manage a web agency relationship without requiring deep development expertise Strong analytical skills and comfort translating data into clear, actionable recommendations Senior care or healthcare experience preferred; understanding of HIPAA implications for marketing data a plus Responsibilities: Website & Digital Presence Serve as the primary internal point of contact for the external web agency managing jewishhomelife.org website (WordPress) Review and approve website updates, ensure content accuracy across all entity pages, and coordinate new page development or redesign projects Monitor site performance metrics (traffic, bounce rates, conversion paths) and bring data-driven recommendations to the Chief Development & Marketing Officer Ensure SEO alignment with organizational marketing strategy and with the SEM agency, and flag content gaps Familiar with emerging search optimization disciplines, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), with a willingness to develop expertise as these channels grow in strategic importance. Email Marketing & Automation Own the Constant Contact account, including list management, segmentation, campaign builds, and performance reporting Develop and maintain email workflows and automation sequences for resident inquiries, donor communications, and event follow-up Ensure all email practices comply with HIPAA requirements and organizational data governance policies Support Development communications by executing email campaigns in coordination with Blackbaud data SEM & Paid Media Manage the day-to-day relationship with the external SEM agency, including Google Ads (including Google Grants), paid search, paid socials, and display campaigns Review monthly reporting, ensure budget pacing, and translate agency recommendations into organizational decisions for the Chief Development & Marketing Officer Track lead volume and cost-per-lead by service line CRM, Analytics & Reporting Manage marketing-related use of WelcomeHome (senior living CRM), Trella (hospice CRM) and FURTHER (lead generation), ensuring data integrity and team adoption Build and maintain a unified marketing reporting dashboard (Google Looker Studio or equivalent) covering web, email, paid media, social, and lead generation Produce monthly and quarterly performance reports for the Chief Development & Marketing Officer and senior leadership, aligned to the department's strategic goals Evaluate MarTech stack annually, identifying redundancies, gaps, and upgrade opportunities Partner with entity Executive Directors and sales/admissions teams to ensure digital channels, lead tracking, and CRM workflows align with census and occupancy goals across service lines Serve as the internal liaison for all marketing technology platforms, including onboarding new users, developing training materials, and maintaining documentation to support consistent adoption across departments Lead change management efforts when implementing new tools, workflows, or platform migrations — communicating clearly with stakeholders at all levels, setting expectations, and providing ongoing support through transitions Manage day-to-day relationships with agency partners, technology vendors, and the external web agency, ensuring deliverables, timelines, and performance benchmarks are met Collaborate with Development as needed to ensure data integrity, platform compliance, and budget accountability across the MarTech stack Serve as a resource and thought partner to entity leadership and frontline staff who interact with marketing systems, bridging the gap between technical capability and practical, day-to-day workflows This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the staff member for this job. Duties, responsibilities and activities may change at any time with or without notice. Supervisory Responsibility: No. Physical Requirements: Ability to sit for up to three hours at a time. Ability to lift up to 30 pounds. High visual acuity. Mental Requirements: Ability to make quick decisions, supervise workers, read or write, speak publicly, or interpret data. #J-18808-Ljbffr