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Marketing Director

Full-time

Professional Alternatives

Job ID#: 41171

Director of Consumer Marketing
Direct Hire; flexible base + bonus
Katy; 1 day hybrid

**MUST be a proven builder—not someone who simply manages existing brands, but someone who has successfully created markets, influenced consumer behavior, and scaled high-growth organizations
**Ideal candidate will come from the marketing agency side, home services, cosmetics, health/wellness, subscription businesses, etc.

Duties:

  • Lead B2B and B2C national consumer growth strategy, brand development, public awareness initiatives, and strategic partnerships
  • Educate while building scalable programs that drive consumer adoption and measurable business growth
  • Develop and execute a national consumer marketing strategy
  • Build awareness around safe home sharps disposal
  • Position the company as the trusted national leader in consumer sharps mail-back
  • Drive measurable consumer acquisition, engagement, utilization, and retention
  • Create a nationally recognized consumer brand
  • Develop messaging that changes consumer behavior
  • Build educational campaigns that simplify safe sharps disposal
  • Establish the company as the category leader for home sharps mail-back
  • Lead omni-channel consumer marketing efforts including Paid Search, SEO, Social Media, Email Marketing, Content Marketing, Video, Influencer Partnerships, Public Relations, Community Outreach
  • Measure and optimize Customer Acquisition Cost (CAC), Conversion Rates, Engagement, Kit Utilization, Return Rates, Customer Lifetime Value, ROI

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred
  • 10+ years of progressive marketing leadership experience
  • 7+ years leading high-performing marketing teams
  • Demonstrated success growing consumer-facing businesses
  • Experience building national marketing strategies
  • Strong analytical and performance marketing expertise

Other Info:

  • Lots of room for internal promotability
  • Not a traditional marketing role; opportunity to build a consumer movement, develop a new category, and drive one of the largest untapped growth opportunities in healthcare
  • Report directly to the CEO and work closely with executive leadership to define the company's long-term growth strategy
  • Benefits, 401(k), Dental, Vision, FSA, and Life

Founded in 1998, Professional Alternatives is an award-winning recruiting and that utilizes technology and relationships to deliver top talent.  Connect with us today!

Vacancy posted 22 days ago
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