Consumer Insights Manager

Consumer Insights Manager

We create and deliver tailored marketing strategies for Expedia Group's brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

Are you passionate about understanding travelers and using research and insights to help build great brands? The Traveler Research & Insights team at Expedia Group creates and delivers traveler-centered data that helps teams make better brand, marketing, and communications decisions. The team is seeking a Consumer Insights Manager who will contribute to building traveler-centric brands. This role is focused on supporting our Global Brand Health Tracking program. This program is a top priority for the Marketing organization as its key to informing strategy for our three key brands: Expedia, Hotels.com and Vrbo.

The Brand Health Tracking program has high visibility across the organization, so this person will work with cross-functional partners of all levels and contribute to impactful decisions being made with the data.

In this role, you will:

• Lead day-to-day Global Brand Health Tracking operations, including questionnaire updates, fieldwork and dashboard monitoring, reporting outputs and stakeholder support
• Support reporting production across recurring deliverables and ad hoc requests, helping partners access, and interpret learnings effectively.
• Partner with Analytics teams to measure impact of marketing campaigns and long-term brand building efforts
• Manage external research vendors and work to foster long-term partnerships
• Pilot innovative approaches to ensure our measurement programs are best in class and leverage innovative thinking
• Oversee Tableau dashboard refreshes and data integrity, partnering with data visualization and engineering teams to ensure accuracy and consistency
• Translate raw survey data into clear, concise key takeaways and executive-ready insights

Experience and qualifications:

• 6+ years of experience in consumer insights, market research, or analytics, with hands-on involvement in brand health tracking or recurring measurement programs
• Experience supporting recurring research, tracking, or measurement programs with strong attention to operational detail and executional rigor with excellent organization skills
• Ability to manage multiple workstreams simultaneously, maintain documentation, and consistently deliver against deadlines
• Hands-on experience working with survey data outputs, crosstabs, and raw datasets, with the ability to independently pull data and derive insights
• Strong stakeholder management skills, with the ability to respond to requests clearly, efficiently, and professionally
• Ability to collaborate with cross-functional teams to support business needs and deliverables
• Ability to balance recurring program responsibilities with high-volume ad hoc requests in a fast-paced environment
• A proactive and solutions-focused mindset, with the ability to improve processes and create structure for recurring requests and deliverables
• Ability to translate complex data and research learnings into clear, engaging, and actionable narratives for diverse audiences, including key stakeholders and senior leadership
• Experience using data analysis tools such as Python, R, SQL as well as crosstab programs preferred
• Solid understanding of data visualization tools such as Tableau, including dashboard review, validation, or updates

The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent ( IATAN ) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.