Lead/Senior Lifecycle Marketing Manager

Lead/Senior Lifecycle Marketing Manager

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

We're looking for a creative, digital-savvy Lead/Senior Lifecycle Marketing Manager to own and scale Replit's customer communications from the ground up. You'll be our founding Lifecycle Marketing leader and be the architect of our omni-channel lifecycle marketing strategy, creating compelling user experiences across email, push notifications, and in-app messaging that drive engagement, retention, and monetization for both our self-service consumer business and our growing B2B enterprise motion.

You'll work directly with our Head of Growth Marketing and collaborate closely with Product, Product Marketing, RevOps, Data Science, Engineering, and Design teams. This role requires a strategic problem solver who excels in ambiguous, 0-to-1 environments and has successfully built full-funnel lifecycle programs that deliver measurable business impact.

In This Role You Will:

Own and execute omni-channel lifecycle marketing for B2C and B2B

• Build email, push notification, and in-app messaging strategy across the customer journey for consumer and business audiences
• Drive product-led onboarding, activation, and monetization campaigns for individual users
• Build lead nurturing programs for B2B prospects and create segmentation strategies that route high-value users to sales teams
• Optimize channel performance metrics (open rates, CTR, conversion, retention, LTV)

Build lifecycle marketing infrastructure from scratch

• Partner with RevOps/Marketing Ops and Engineering to implement marketing automation platforms
• Stand up communication channels and establish workflows from onboarding to nurture to re-engagement
• Create segmentation frameworks tailored to consumer and developer personas and ensure compliance with CAN-SPAM, GDPR requirements

Drive engagement through testing and optimization

• Establish a rigorous testing culture – continuously experiment with messaging, creative, timing, and segmentation
• Own A/B testing strategy for lifecycle campaigns and in-app messaging
• Identify high-value actions, optimize conversion rates, and develop evergreen content strategies

Execute cross-functionally and build reporting frameworks

• Partner with Data Science, Product Marketing, and Sales teams to understand user behavior and ensure messaging consistency
• Work with Creative and Content teams to develop high-performing communication assets
• Build performance dashboards and communicate impact on engagement, retention, conversion, and LTV

What You'll Bring:

• 8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing with experience managing both consumer self-service and B2B sales-led motions
• Proven track record building lifecycle marketing from zero-to-one as the first or early lifecycle marketing hire at a growth-stage company
• Expert-level knowledge of email marketing and push notification best practices , including deliverability, engagement optimization, and compliance
• Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo, or similar) and building lead nurturing programs for B2B audiences
• Strong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messaging tools
• Strong analytical capabilities – you use data to inform strategy, design experiments, and measure impact
• Experience partnering with Product and Engineering to define requirements and implement technical solutions
• Knowledge of compliance requirements (CAN-SPAM, GDPR, CCPA) and privacy-first communication strategies
• Experience marketing to non-technical audiences, optimizing onboarding for SaaS products, mobile app lifecycle marketing, or high-growth tech companies is a plus

This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.

Full-Time Employee Benefits Include:

• Competitive Salary & Equity
• 401(k) Program with a 4% match (US Only)
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Paid Parental, Medical, Caregiver Leave
• Flexible Time Off (FTO) + Holidays
• Commuter Benefits (In-Office Only)
• Monthly Wellness Stipend
• Autonomous Work Environment
• In Office Set-Up Reimbursement (In-Office Only)
• Quarterly Team Gatherings
• In Office Amenities (In-Office Only)

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.