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Digital Engagement & Marketing Assistant

Babson College

Digital Engagement & Marketing AssistantSupports the office's digital presence and promotional strategy to increase student awareness, engagement, and event attendance.Content Creation & Social MediaDevelop and publish content across Instagram (posts, stories, reels)Design and produce promotional materials (e.g., flyers, digital graphics) using tools such as CanvaDevelop and publish content highlighting cultural heritage months, religious holidays, and awareness initiativesMonitor direct messages and flag repost or collaboration requests to a supervisorMarketing & Engagement StrategyDevelop creative strategies to increase student engagement and program attendance upon supervisor requestIdentify trends and propose new outreach methods across digital and physical platformsMaintain a consistent and engaging brand voiceContent Planning & CoordinationRegularly review the shared RISE Leader shared documents to plan weekly promotion of community conversationsProactively follow up for missing event details as neededEvent Promotion & CoverageProvide live social media coverage for events when appropriateCreate post-event recap content when relevantUpdate LCD screens with our current promotional materialsAdditional DutiesSupport office events and initiativesFacilitate community conversations as neededWeekly office hours as neededWork closely with Programs and Operations to align messaging and timingAssume additional responsibilities as required.What Education And Skills You Will NeedAbility to create an environment where direct reports have the freedom and security to take initiative; deal with complexities with resilience, resourcefulness, and optimism; and appreciate open mindedness, creativity, and agility in thought and tactics.Ability to embrace ideas and changes created by all community members.Ability to work independently to solve problems; look for opportunities to take on responsibility; take thoughtful risks; and effectively act on new and ongoing initiatives, objectives, and solutions to gain sought-after results.Ability to anticipate and effectively handles change; demonstrate willingness to try new skills and challenging tasks; and is flexible in changing conditions.Must have strong computer skills including proficiency in Google Drive/Docs and Microsoft Office (Word, Excel, PowerPoint, Outlook/Calendar).

Vacancy posted 4 days ago
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