marketing data analyst

Описание Adsmurai is a growth-tech partner that combines proprietary technology, data, artificial intelligence, and expert judgment to transform marketing into a scalable growth system. The company designs, builds, and optimizes marketing ecosystems for brands in retail, fashion, luxury, education, and sports. Its core platform centralizes campaign management, data, audiences, and feeds, enabling automated and intelligent strategies across multiple channels. Задачи Lead end-to-end digital analytics projects by translating business objectives into measurement plans; Configure and audit GA4 and GTM accounts, resolving issues with data loss, attribution, cross-domain tracking, and channel grouping; Perform data modeling and extraction using SQL in BigQuery to transform and connect web behavior with other client data sources; Build advanced dashboards and exploration reports in BI tools like Looker, Looker Studio, or Power BI; Analyze sales funnels and user behavior using heatmaps and session recordings to identify friction points; Design, execute, and interpret A/B tests to improve user experience and conversion rates; Ensure data quality and consistency while configuring privacy tools and ensuring compliance with regulations. Требования Solid experience managing the end-to-end ecosystem of Google Analytics 4 (GA4) and Google Tag Manager (GTM) for web and mobile; Advanced proficiency in SQL and BigQuery for granular data analysis; Expertise in BI tools such as Looker Studio, Power BI, or Looker; Analytical mindset with a focus on CRO, including experience with qualitative tools like Hotjar or Microsoft Clarity and A/B testing platforms; Strong consulting and communication skills to translate business needs into technical requirements and explain results to stakeholders; Experience with Server-Side Tagging and Google Consent Mode v2 configuration; Nice to have: Experience with CMS and E-commerce platforms (Shopify, WooCommerce, Magento), App analytics (Firebase, MMPs like AppsFlyer/Adjust), Adobe Analytics, basic front-end development (JavaScript, HTML, CSS), and cloud ecosystems (GCP/Azure). Условия Indefinite contract; Flexible start and end times; Intensive working hours on Fridays, pre-holiday workdays, July, and August; 23 Days of vacation plus one additional day per year of seniority; Birthday day off; Active training programs and professional growth through a career plan; Access to AdsmuAcademy; Team activities and afterworks; English classes; Gym membership agreement; Flexible compensation plan including restaurant tickets, transport, and health insurance. #J-18808-Ljbffr Enfint