Paid Social Associate

Job Description

Job Description

The Paid Social Associate is an early-career opportunity for someone looking to build expertise in digital media and paid social advertising. This role supports the planning, setup, management, optimization, and reporting of paid social campaigns across a variety of client accounts and industries.

The ideal candidate is curious, detail-oriented, eager to learn, and energized by a fast-paced agency environment. This person will work closely with senior team members to gain hands-on experience across campaign execution, analytics, optimization, and client support.

Key Responsibilities & Expectations

· Assist in the setup, trafficking, monitoring, and optimization of paid social campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, Snapchat, and X

· Support campaign pacing, budget tracking, QA, and performance monitoring to ensure campaigns launch and run smoothly

· Help develop campaign reports with performance data, insights, and optimization recommendations

· Pull platform metrics and organize data for recurring client reports and internal updates

· Assist with audience research, competitive analysis, and platform best practices

· Support the creation of media plans, estimates, and campaign documentation as directed by senior team members

· Monitor campaign performance and proactively flag trends, issues, or growth opportunities

· Collaborate with analytics, creative, account service, and broader media teams on campaign needs

· Stay current on social platform updates, ad products, and digital media trends

· Maintain organized files, trackers, timelines, and campaign documentation

· Participate in team meetings, trainings, and development opportunities to grow platform expertise

Knowledge, Skills & Qualifications

· Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred

· 1–2 years of experience in digital marketing, paid media, social media, or advertising preferred (internship experience considered)

· Strong interest in paid social advertising and digital media strategy

· Excellent attention to detail and strong organizational skills

· Comfortable working with numbers, spreadsheets, and performance data

· Strong written and verbal communication skills

· Ability to manage multiple priorities and deadlines in a fast-paced environment

· Proactive mindset with a willingness to learn and grow

· Team-oriented, adaptable, and resourceful attitude

· Experience with Excel, PowerPoint, or Google Sheets preferred

· Familiarity with Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, or similar platforms is a plus

· Google Analytics, GA4, or platform certifications are a plus