Product Marketing Director

WHO WE ARE Tealium is the trusted leader in real-time Customer Data Platforms (CDP), helping organizations unify their customer data to deliver more personalized, privacy-conscious experiences. By providing clean, consented, and actionable data, Tealium empowers its customers to accelerate the adoption of AI and machine learning, fueling smarter personalization, predictive insights, and business outcomes at scale. More than 800 leading global brands trust Tealium to power their customer data strategies and deliver real-time, personalized experiences at scale. Team Tealium has team members present in nearly 20 countries worldwide, serving customers across more than 30 countries. We win together with respect and appreciation for the talents required of all positions and the people who contribute to each of these. We are intentional about our WOWs (Ways of Work) culture, our investment in our team members, and how we care and connect. With an extraordinary portfolio of investors (including Georgian, Silver Lake Waterman, Battery, and others) and deep industry experience, Tealium has the financial backing, profitability, and expertise to continue to outpace competitors and lead the way in innovation. Today, Tealium holds over 50 patents, and a few of the recent industry recognitions include: A Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms 2025 TrustRadius Award Winner: Buyer’s Choice 2024 Invoca Partner Collaboration Award 2024 G2 Leader in Tag Management & Enterprise Data Governance Tealium Customer Data Hub achieved the Top Rated Award by TrustRadius (2024) Named on Destination CRM’s 2024 Top 100 Technologies List for Sales Named on the 2024 Best and Brightest in the Nation list BuiltIn’s 2024 Best Place to Work WHAT WE ARE LOOKING FOR We are seeking an experienced Product Marketing Director with a strong background in enterprise software positioning, strategic GTM execution, and AI-enabled workflows. Someone who is deeply comfortable operating in complex technical domains, driving data-driven decision-making, and shaping go-to-market strategy with an ownership mentality. Reporting to the VP of Product Marketing, this role serves as a critical bridge between our product, engineering, and field teams as we win together across global markets. The ideal candidate will be a true product marketer who innovates continuously, skilled in translating complex technology into differentiated positioning, clear messaging, and AI-driven go-to-market enablement. Deep experience in the Customer Data Platform (CDP) or broader MarTech space is required, as this role demands extreme accountability for trusted outcomes, deep customer empathy, and the ability to articulate platform value to both technical and executive business audiences. Strong, transparent communication and narrative-building skills are essential. YOUR DAY TO DAY Architect and deliver compelling product positioning, messaging, and value propositions that differentiate Tealium’s data platform, tailoring narratives to technical and business stakeholders. Orchestrate cross-functional go-to-market launches and feature updates, partnering seamlessly with product, engineering, and sales to deliver trusted outcomes and measurable adoption. Translate complex technical capabilities into value-driven customer narratives and competitive differentiators, maintaining true subject–matter expertise across the CDP and MarTech ecosystem. Leverage modern AI tools and automated workflows to efficiently generate high-impact technical enablement assets, deep-dive content, and integration briefs for developer and enterprise audiences. Empower field teams with strategic sales collateral, battlecards, and objection‑handling resources, communicating transparently to accelerate pipeline velocity and win together. Represent product marketing in customer advisory discussions, webinars, and industry events, confidently engaging diverse global audiences from data engineers to CMOs. Analyze market dynamics, customer feedback, and competitive intelligence to drive data-driven decision‑making and continuously refine strategy and positioning. Partner closely with demand generation and content teams to align messaging consistency across digital campaigns, web experiences, and events while celebrating collective wins. WHAT YOU BRING TO TEALIUM 7+ years of progressive product marketing, technical marketing, or partner marketing experience within B2B enterprise SaaS. Deep domain expertise in Customer Data Platforms (CDPs), MarTech, data integration, APIs, or cloud infrastructure, with a passion for learning incessantly. Demonstrated fluency with AI productivity tools and modern generative AI workflows to scale content creation, research, and go-to-market execution. Proven ownership mentality with a track record of driving complex projects independently, taking accountability for trusted outcomes, and executing with urgency. Strong strategic thinking and data-driven problem‑solving capabilities, with the ability to translate market insights into actionable GTM initiatives. Exceptional written and verbal communication skills, grounded in transparent communication, active listening, and authentic stakeholder engagement. Collaborative growth mindset with a commitment to winning together, valuing diversity of thought, and building strong cross‑functional partnerships. WAGE TRANSPARENCY The U.S. pay range for this full‑time position is listed below, however, base pay offered may vary depending on job‑related knowledge, skills, and experience. COMPENSATION RANGE Compensation Range- $170,000- $210,000 + Variable + Equity Options BENEFITS AND PERKS Employees are eligible to receive an annual bonus and stock options. Employees and their families are eligible for medical, dental, vision, life, and disability insurance. Employees have the option to enroll in our 401k plan and are eligible to receive contributions for company matching. Employees are eligible for flexible paid time‑off and extended paid parental leave. We offer 11 paid holidays annually with an additional Healium Be‑Well break for most employees. We offer 15 hours of paid work time for volunteer activities and programs. Exempt CA employees (not including San Francisco) including NY: accrue 40 hours each year. Unused sick leave carries over into the next year. Employees cannot exceed 80 hours in a given year. Exempt Non‑CA employees (not including NY) including SF: accrue 1 hour every 30 hours worked. Cannot exceed 180 hours in the calendar year. Non‑Exempt: accrue 1 hour every 30 hours worked. Unused carries over to the next year. Not to exceed 108 hours in a calendar year. EEO AND INCLUSION It is our continuing philosophy to recruit and employ the best qualified individuals without regard to race, color, sex, religion, national origin, disability, age, sexual orientation, gender identity, and/or any other protected characteristic. Tealium does not tolerate unlawful discrimination of any kind and strives to be an inclusive and respectful workplace. WHY YOU WANT TO WORK HERE At Tealium, we don’t just offer the ordinary, we provide the extraordinary: Tealium WOWs (Ways of Work), our award winning culture is how with think, act and connect together at Tealium Mosaic, our commitment to diversity, equity and inclusion is grounded in our mosaic of diverse perspectives and shared belonging as we live in work across the US and in nearly 20 countries. Tealium Cares, to promote caring in our communities, 15 hours of paid work time for volunteer activities and programs is offered annually. Tealium Connects (remote‑first working), enabling many of us to choose where we do our best work and offering new hire stipends to assist with purchasing things we need to support a successful home office environment. Tealium Ownership, share in the success of Tealium by becoming an owner of Tealium beginning with new hire equity grants. Tealium Time, paid time‑off policy to offer flexibility to take time when needed and robust leave programs, including extended paid parental leave and company holidays. Healium, health and wellness programs to help us be our best selves in the experiences of health, physical, mental, social, and even financial well‑being and wellness. Tealium LIFT (Learning is Facilitated at Tealium), offering a myriad of professional development opportunities with over 6,000 courses available on demand to best‑in‑class manager and leadership development programs. Health and Related Benefits Programs, offering market competitive benefits programs. Collectively, we contribute our individual pieces (identity, experiences, heritage, religions, viewpoints, gender and more) to form the mosaic of Team Tealium. It is our continuing philosophy to recruit and employ the best qualified individuals without regard to race, color, sex, religion, national origin, disability, age, sexual orientation, gender identity, and/or any other protected characteristic. Tealium does not tolerate unlawful discrimination of any kind and strives to be an inclusive and respectful workplace. The highly relevant and differentiated positioning of Tealium’s solutions makes this a unique and rewarding career opportunity. Offers vary by level and location. OUR VISION & MISSION Our Vision: To create a world where businesses can intelligently engage and delight their customers through real-time unified data. Our Mission: To create a best‑of‑breed, secure, and compliant global platform that helps companies improve the value and actionability of their customer data. #J-18808-Ljbffr