Principal Product Marketing Manager

Principal Product Marketing Manager

We are seeking a Principal Product Marketing Manager to own product marketing for Prove's Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, and Human Assurance.

Reporting to the Senior Director of Product Marketing, this role sits at the intersection of portfolio strategy, competitive differentiation, and go-to-market execution. You will be responsible for shaping how Prove's Welcome solutions are positioned, enabled, and adopted—while partnering closely with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact.

This is an ideal role for a product marketer who excels at bringing clarity and focus to evolving solutions while scaling proven offerings.

Key Responsibilities

1. 'Welcome' Solutions Product Marketing Ownership

• Own end-to-end product marketing for Prove's Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, Human Assurance and future solutions as they move from early exploration to product/market fit and scale
• Define positioning, messaging frameworks, value propositions, and personas for Welcome solutions
• Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives
• Lead go-to-market planning and execution for Welcome solution launches, pilots, and feature releases
• Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging
• Act as the internal subject matter expert for Welcome solutions across Sales, Marketing, and Revenue teams

2. Cross-Team Collaboration, Launch Excellence & GTM Enablement

• Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans with customer facing assets, enablement, and sales-ready deliverables
• Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency
• Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment
• Partner with Sales, Demand Generation, and Brand to deliver cohesive go-to-market execution
• Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function and share insights across the marketing org
• Support broader product marketing initiatives and launches as needed across Prove's portfolio

3. Verticalized Intelligence & Enablement

• Support verticalized product marketing intelligence
• Develop vertical-specific messaging, value propositions, and use-case narratives tailored to priority industries
• Create enablement and campaign-support assets such as vertical solution briefs, pitch decks, case studies, and talking points
• Support demand generation and field marketing campaigns with verticalized content and insights
• Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling

Experience & Qualifications

• 5+ years of product marketing experience in B2B SaaS
• 2+ years of experience in identity, authentication, fraud prevention, or adjacent industries
• Experience owning product marketing for a solution portfolio or multiple related products
• Proven ability to operate in both early-stage and scaling environments
• Strong go-to-market execution skills, including launches, enablement, and asset development
• Experience building sales enablement materials
• Experience developing verticalized messaging or industry-specific GTM strategies a strong plus
• Excellent storytelling, writing, and presentation skills
• Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment
• Bachelor's degree required; MBA or equivalent experience a plus

Additional Information

This position description should not be considered the final description of the position. The position description is not intended to be an all-inclusive list of duties and standards of the position. Responsibilities may be adjusted based on business needs and the successful candidate's capabilities.

The anticipated salary range for this role is Metro 2: $170,000 - 180,000 Metro 3: $160,000 - 170,000 Plus variable commission / company bonus. Offered salary will be determined by the applicant's education, experience, knowledge, skills, geo-location, abilities, internal equity, and alignment with market data.

Benefits & Perks for FTE Provers:

• Competitive salaries & Bonus Plan (for eligible roles) and Equity Plan
• Modern Health for financial, mental, and physical wellness
• 401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices)
• Unlimited Vacation and Flexible hours
• Comprehensive medical benefits for you and your family
• Emotional & Physical Wellness – Access to wellness services (EAP & Prove Well-Being Reimbursement)
• Bottomless snacks & beverages for certain office locations
• Daily GrubHub stipend for lunch if coming into the office (US Offices)
• A great place to work and connect with other talented Provers like yourself!

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Prove we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Equal Opportunity Employment: Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics

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