Marketing Manager

Job Description

Job Description

Are you a creative, driven, and self-motivated individual? Do you have a Passion for understanding consumer behavior and creating effective marketing campaigns?

We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand awareness. Manage all company marketing and branding to convey proper messaging to consumers and achieve company goals. Manage marketing calendar and planning and budgets to maximize profitability. Track performance of all marketing campaigns. Develop content using pictures and video to use in marketing materials. Design ads and provide training for team on how to best utilize marketing programs.

Qualifications

• College degree with marketing as major
• 5 years’ experience or more in marketing role in relation to conventional and digital marketing.
• Understand how to communicate with customer, vendors, and other employees.
• Understand psychology of branding and marketing strategies.
• Graphic design background and able to employ use of graphic design software.
• Understanding of social media platforms and how to utilize for marketing and develop strategies for maximum effectiveness.
• Understanding of the use of tools for maximum performance such as digital cameras and software programs.
• Have advanced customer service skills and training

Responsibilities

• Design, facilitate, and maintain marketing calendar and plan to achieve sales objectives.
• Work with management to determine course objectives, outline marketing budgets, and develop marketing strategy.
• Manage and respond to online reviews of company in all digital platforms.
• Document marketing and branding materials and follow company guidelines when using marketing materials.
• Work with vendors to receive quotes to assist in marketing strategy. Coordinate campaigns and designs with vendors.
• Operate company vehicle and equipment as needed.
• Promote the company in a positive manner to attain business and create leads.
• Create branded company materials to use in the field, direct mail, internet marketing, social media, and other sources.
• Assist in the creation of video marketing for use in TV, digital media and YouTube.
• Build and support relationships with networking groups and chambers of commerce.
• Communicate and educate customers in events on what the company does.
• Develop and implement digital referral program with tracking using social media platforms.
• Create sales tools to increase conversions and assist in sales process.
• Communicate and train other employees and technicians on ways to better communicate company brand.
• Create photos and videos of team members, customers, and others and modify photos to be used in marketing materials.
• Coordinate events for marketing and recruiting at jobs fairs, home shows, etc.
• Manage social media presence on Facebook, Google, YouTube and Twitter and other effective platforms.
• Manage all content posted on sites throughout internet.
• Manage tracking mechanisms for advertisements to determine ROI for campaigns and communicate with management.
• Create and modify images used in outdoor advertising such as billboards.
• Review and modify the website content as needed with assistance of internet marketing vendor.
• Create picture and video content used in process and procedure manuals.
• Manage information posted on vendor websites and all websites where our information is posted such as Angie's List.
• Manage emails and newsletters for customers and employees and maintain brand in email marketing programs.
• Create and edit video to use for company policy and procedure manuals.
• Listen to customer calls to ensure calls are tracked properly in accordance with campaigns.
• Other duties as assigned.

If you are looking for the next step in your career, come and be part of our DiBiase Family Growth!! Apply Today!!