Senior Digital Campaign Lead - Ecommerce & Landing Pages

SR Digital Campaign Specialist Hybrid position working from the Legacy Support Center located in Plano Texas At Sally Beauty Holdings, Inc., our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers. About the role Partner with Sr Manager Ecommerce to develop strategic vision of home page, promotions, and cross‑divisional campaigns across sallybeauty.com, sallybeauty.ca, and app. Develop online experiences to support events and sales that are critical to ecommerce achieving weekly and monthly financial goals/targets. Analyze, develop and execute robust ecommerce strategies by maintaining consistent collaboration with merchandising/marketing teams to optimize sales. Responsibilities Responsible for landing page experiences and linking strategy for future campaigns and promotions with input from Manager, Site Merchandisers across mobile app and across desktop and mobile web for sallybeauty.com and sallybeauty.ca. High collaboration with Marketing, Creative, Site Merchandisers and Front‑End Developers to plan, drive and recommend future online campaigns with focus on end‑to‑end customer experience. Develop and submit asset requests to Creative team for future campaigns, promotions, etc. Responsible for maintaining site‑walk calendar and ensuring all cross‑functional partners are adhering to deadlines through high collaboration and communication. Work on campaign and promotion deliverables to align with business objectives. Engage in talent reviews and succession planning, promoting the right talent and building career pathing for high performers. Assessing the development needs from a business perspective and taking ownership and addressing them. Analyzing and sharing insights from campaigns (i.e. hindsight/postmortem) and applying learnings to future events and end‑to‑end experiences. Provide direction and guidance to Ecommerce Promotions Specialist. Other duties as assigned by manager. Knowledge, skills & abilities requirements Bachelor's Degree required 3–4 years' related ecommerce experience preferably with a multi‑channel retailer (preferred) Competencies & attributes Detail oriented Team Player and able to work with cross functional teams (marketing, site merchandising, creative, merchandising, digital product) Knowledge of E‑Commerce platforms and functionality such as Quantum Metrics, Google Analytics, Salesforce. Experience with Photoshop, Figma or design platforms is preferred. Able to think both creatively and critically. Willing to think outside the box and challenge the status quo, while fairly evaluating all possible solutions in making strategic decisions. Able to manage many projects and drive multiple threads of work Superb communication skills, clear and concise in both written and verbal communication. Able to quickly learn necessary technical tools Working conditions & physical requirements The work may require some physical exertion such as long periods of standing; walking; recurring bending, crouching, stretching, reaching, or similar activities; recurring lifting of moderately heavy items such as record boxes. The work may require specific, but common, physical characteristics and abilities such as above‑average agility and dexterity. The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, libraries, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated. Benefits We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in‑house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount! #J-18808-Ljbffr