Performance Marketing & Paid Acquisition Lead

Strategic Growth Marketer

Cognito is a fast-growing SaaS company empowering users to quickly build forms – and form-driven business solutions – by themselves. No developer necessary.

Who You Are

You are a strategic growth marketer who combines sharp judgment, ownership, and analytical rigor with the ability to write compelling, conversion-driven messaging.

You sit at the intersection of performance marketing and content. You don't just optimize bids — you craft the messaging, positioning, and assets that make campaigns convert.

You are:

• Outcome-obsessed to drive revenue growth
• Self-directed and highly autonomous
• Comfortable making and communicating high-stakes decisions, insights, and tradeoffs
• Analytical and systems-oriented — you think in CAC, conversion rates, funnel velocity, and payback
• A strong writer who can translate product value into clear, persuasive messaging across channels

What You'll Be Doing

• Own paid acquisition – Manage and scale campaigns across Google, Microsoft, Meta, and other lead-bidding marketplaces, making data-driven decisions on where to scale, pause, or reallocate spend based on performance and business goals.
• Optimize the conversion funnel - Drive performance from first click through paid conversion by refining landing pages, messaging, targeting, and conversion flows to improve efficiency and ROAS.
• Develop high-performing content – Craft, test, and continuously refine positioning, offers, and messaging across all paid ad formats. Contribute copy and messaging improvements where needed to maximize conversion and performance.
• Drive growth - Ship quickly, measure clearly, double down on what works, and proactively identify, test, and launch new acquisition channels to unlock incremental growth.
• Use data to drive decisions and forecasting – Analyze performance data to inform budget allocation and forecasting, and clearly communicate insights, projections, and recommendations to stakeholders.

What You Should Bring To The Table

• 5+ years managing paid acquisition (Google Ads) with significant budgets
• Experience with B2B freemium-based acquisition
• Strong writing and content development skills, particularly for performance marketing and conversion-focused campaigns
• Experience creating and optimizing landing pages and performance-driven content
• Deep understanding of analytics, funnel economics, CAC, LTV, and payback models
• SaaS experience (Online Form industry experience is a plus)

What You Can Expect In Return

• A competitive salary
• Health insurance and other benefits
• 401k retirement plan with company match
• Company provided cell phone
• Paid time off
• Hybrid work schedule – a mix of in office and work from home
• A relaxed and flexible work environment
• A great team to work with and learn from
• Team outings and planned get-togethers
• A fun and functional office in the heart of Columbia's arts and technology district

Interested in joining our growing team?

Apply Now!