Marketing Campaign Specialist - WhatJobs Direct (Randburg)

About the Role Our client, a prominent player in the financial services sector, is seeking a meticulous and proactive Marketing Campaign Specialist to join their dynamic team in Randburg, Gauteng . This role is integral to the successful planning, execution, and analysis of multi-channel marketing campaigns designed to acquire new customers and foster existing client relationships. The ideal candidate will have a strong understanding of campaign management processes, excellent project management skills, and a data-driven mindset. You will be responsible for coordinating campaign activities, tracking performance against objectives, and contributing to campaign optimization efforts. This is a fantastic opportunity to work within a reputable financial institution and contribute to impactful marketing initiatives in the vibrant economic hub of Gauteng . Key Responsibilities Plan, coordinate, and execute integrated marketing campaigns across digital (email, social media, paid search) and traditional channels. Develop campaign briefs, timelines, and budgets in collaboration with marketing managers and stakeholders. Manage the creation and deployment of campaign assets, ensuring brand consistency and adherence to messaging. Monitor campaign performance, collect data, and analyze results against set objectives. Prepare regular campaign performance reports, highlighting key insights and recommendations for optimization. Liaise with internal teams (e.g., creative, sales, compliance) and external agencies to ensure smooth campaign execution. Assist in A/B testing of campaign elements to improve effectiveness. Ensure all campaign activities comply with regulatory requirements and company policies. Manage campaign databases and track customer interactions. Stay informed about marketing best practices and emerging trends in campaign management. Requirements Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Proven experience (3+ years) in marketing campaign management or coordination. Strong understanding of integrated marketing principles and multi-channel campaign execution. Experience with marketing automation platforms and CRM systems. Excellent project management, organizational, and time management skills. Proficiency in data analysis and reporting, with experience using analytics tools (e.g., Google Analytics). Strong written and verbal communication skills. Ability to work independently and collaboratively in a team-oriented environment. Detail-oriented with a focus on accuracy and quality. Experience in the financial services industry is advantageous. Benefits Our client offers a competitive salary, comprehensive medical aid, pension fund, performance bonuses, and extensive opportunities for professional development and career growth. You will work in a professional and supportive environment in Randburg , contributing to the success of a leading financial services provider in Gauteng . #J-18808-Ljbffr Placements24