Director OF Enrollment Management

Associate Director of Enrollment San Francisco Bay University Category: Staff Type: Full Time Min. Experience: Some Experience Salary: $90,000 - $115,000 About San Francisco Bay University San Francisco Bay University (SFBU), a nonprofit, WASC-accredited university located in Fremont, California, offers inclusive, innovative, and inspirational education for lifelong careers and serves as a national model for higher education in service of the common good. Students come first. We prioritize student needs by fostering personal engagement among students, faculty, and staff and commit to affordable quality education with a deep commitment to diversity, equity, inclusion, and social justice. Learn more about SFBU by reviewing our strategic plan at Position Summary Reporting to the Director of Enrollment, the Associate Director of Enrollment supports day‑to‑day operations of the undergraduate and graduate recruitment teams, manages enrollment counselors, executes recruitment strategies, oversees application review, and ensures a consistent, data‑informed, student‑centered experience. The role drives strategic goals and continuous improvement across enrollment. This exempt, full‑time position is located in Fremont, CA, with eligibility for a hybrid schedule. Essential Duties and Responsibilities Supervise, train, and support a team of undergraduate and graduate enrollment counselors to ensure high‑quality engagement with prospective students. Implement recruitment strategies developed with the Director of Enrollment and senior leaders. Manage the application review process, serving as primary or secondary reader and making final decisions with the Director. Monitor and report key enrollment metrics, including funnel health, yield rates, and demographic trends. Assist in evaluating day‑to‑day enrollment processes and provide input to improve efficiency and consistency. Recommend, develop, and deliver training and onboarding for enrollment staff to support consistency, professional development, and alignment with best practices. Support the Director in ensuring effective use of Salesforce by enrollment staff and communicate feedback for system improvements. Ensure recruitment practices reflect the university’s commitment to diversity, equity, and inclusion. Support cross‑departmental collaboration to enhance the prospective student experience and improve conversion rates. Minimum Qualifications Bachelor’s degree in a related field or equivalent experience. Master’s degree preferred. Minimum 5 years of progressively responsible experience in enrollment, recruitment, or admissions, with at least 2 years in a leadership role. Proven success in recruitment and achieving enrollment goals, preferably in higher education. Proven experience in leading teams or projects, demonstrating strong leadership and management skills. Strong experience with Salesforce and other CRM or SIS systems (e.g., Slate, Ellucian). Experience with data analysis, interpreting enrollment trends, creating reports, and adjusting strategies. Willingness to travel extensively within the assigned region for recruitment activities. Work evenings and weekends as required for recruitment events. A valid driver’s license and personal automobile are required. Knowledge, Skills and Abilities Strategic thinking and ability to develop and execute comprehensive enrollment strategies. Excellent communication and interpersonal skills, engaging and influencing stakeholders. Strong organizational and time‑management skills in a fast‑paced environment. Leadership and team management experience, mentoring and motivating staff. Relationship‑building skills with prospective students, families, alums, faculty, and partners. Knowledge of application review, decision‑making, and financial aid processes. Familiarity with higher education marketing strategies, digital marketing, recruitment events, yield initiatives, and student engagement. Understanding of diversity, equity, and inclusion principles and experience fostering inclusive recruitment practices. Knowledge of higher education trends, especially undergraduate, and ability to adapt strategies. Confidentiality and handling of sensitive information. Backup coverage for enrollment counselor travel as needed. Ability to create seamless experiences for prospective students throughout the enrollment journey. Commitment to a high‑touch service model and excellent applicant, student, and partner experience. Work Environment & Physical Demands Physical demands: lifting limits (20 lbs), bending, sitting, driving, occasional standing for long periods. Job duties performed in an office environment. Salary Range $90,000 – $115,000 annually, commensurate with experience and qualifications. Application Process Submit a CV/resume and a cover letter (max 500 words) describing key accomplishments, approach to recruitment, leadership philosophy, and commitment to diversity, equity, inclusion, and social justice. Application description is not exhaustive; duties may change at any time. SFBU is an Equal Opportunity / Affiantative Action Employer. SFBU is committed to providing equal employment opportunities for all employees and applicants. SFBU does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, or any other characteristic protected by law. In accordance with federal and state disability laws, San Francisco Bay University provides reasonable accommodations. If you require assistance, contact HR Manager at View email address on click.appcast.io. 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