Website Coordinator (Automotive Advertising)

Job Description

Job Description

Join our award-winning A-Team! 

Ready to produce exceptional results with exceptional people?  Get in touch, we would love to get to know you. 

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we're well-versed in OEM standards and the intricacies of a dealership or group's local business.

As a Website Coordinator , you will play a crucial role in maintaining and enhancing the online presence of our clients through regular website updates and audits. Your responsibilities encompass a range of tasks related to content management, compliance adherence, and continuous improvement of website performance.

Position Responsibilities:

• Content Management:
  • Hide new car specials on the 1st of the month.
  • Utilizing approved offers, post new vehicles specials with correct linking and tagging.
    • Not responsible for obtaining approved offers.
  • Post client & coop/compliance approved sliders with accurate click throughs and tagging.
    • Not responsible for creative or compliance approval
  • Update client approved service specials
    • Not responsible for obtaining approved offers.
  • Complete weekly/monthly desktop & mobile website audits utilizing approved checklist
    • Evaluation of your customer-facing website to screen for design flaws and glitches that may interfere with browsing or purchasing.
    • Reporting of design & development recommendations.
    • Highlight inefficiencies such as poor optimization, lengthy page loading times, and duplicate content.
    • Spot errors such as broken links, misspelled words, improperly tagged images, and outdated information.
    • Identify oversights such as missing search boxes, contact information, or a clear way to return to your homepage.
    • Performance – Improve user experience by implementing strategies to decrease page load times.
    • Conversion optimization – Add elements designed to build trust, such as awards, certifications, and testimonials. These simple additions make websites convert significantly better.
    • Screen for navigation problems such as poorly defined headers that prevent users from smoothly moving to another page.
    • The above as well as individualized needs per client/website/AE.
  • Take action on and resolve any issues found in website audit.
  • Constant record keeping of website audits in our internal dashboard.
  • Submits all dealer websites for compliance approval on a monthly basis, if applicable:
    • Making all required changes in a timely manner
    • Resubmitting
    • Obtaining and filing compliance approval letter.

Position Requirements:

• 1+ years of work experience
• Must be detailed oriented and self-motivated.
• Able to thrive in a fast-paced, deadline driven environment.
• Ability to maintain composure and function well under pressure.
• Take initiative & be organized.
• Must be able to take direction well with ability to juggle multiple clients and tasks simultaneously.
• Consistently show respect for colleagues at all levels to contribute to a positive work environment.

Work from Here

At Affinitiv, we have the best of both worlds.   Our team members have embraced remote work and our Work from Here program allows for remote working and the utmost flexibility while keeping in person collaborating thriving in a safe work environment.   Our Work from Here approach gives team members a choice to work on campus or remote, leaders can hold in person or virtual team meetings to collaborate and cultivate relationships.

Affinitiv knows you have interests outside of work, which is why we offer a comprehensive benefits package that includes medical, dental, vision and 401K effective day 1 just to name a few.   We also offer generous PTO so you can enjoy off time with family and friends.   

At Affinitiv, we celebrate diversity, equality, and an inclusive environment.

Affinitiv is committed to providing an environment of mutual respect where equal employment opportunities are extended to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

All aspects of employment are decided on the basis of qualifications, competence, merit, and business needs. Affinitiv is proud to be an equal opportunity employer.