Senior Creative Content Producer

Senior Creative Content Producer

About us

Wavytalk is a fast-growing hair tools brand built on creativity, community, and self-expression. As the #1 hair tools brand on TikTok, we’ve built our business through a digital-first, content-driven approach creating products and moments that resonate with a new generation of consumers.

We design intuitive, high-performance tools that make styling effortless while protecting hair health. As we continue to scale, we have expanded into key retail partners like Target and Ulta, bringing our viral, community-led brand into physical spaces nationwide. We are also expanding into adjacent beauty tools to further support our community’s self-expression across their full routine.

Role Description

We are looking for a Senior Creative Content Producer to lead the ideation and execution of high-impact photo and video content across social, paid media, retail campaigns, launches, partnerships, and brand activations.

This role is equal parts creative strategist, producer, and project lead . You will concept and oversee content ranging from fast-moving social videos to large-scale campaign shoots and experiential events. You should deeply understand internet culture, creator-driven storytelling, platform trends, and how different types of content support different business goals.

The ideal candidate is highly social-first, creatively obsessed, organized under pressure, and able to bridge the gap between brand storytelling and commercial performance.

This role requires 4 days in office.(Mon-Thurs)

Key Responsibilities

Creative Ideation & Content Strategy

• Develop innovative video and photo concepts for:
• Organic social content
• Paid social campaigns
• Product launches
• Retail campaigns
• Creator collaborations
• Events and activations
• Brand campaigns
• Translate marketing objectives into compelling creative concepts tailored to each platform and audience
• Understand the role of different content types across the funnel, from awareness-driving brand storytelling to conversion-focused paid creative
• Stay ahead of social, beauty, fashion, and creator trends while identifying opportunities relevant to the brand
• Collaborate cross-functionally with Social, PR, Influencer, E-commerce, Retail, and Performance teams

Production Management

• Lead end-to-end production for both in-house and external shoots
• Source and manage creative agencies, production partners, photographers, videographers, stylists, glam teams, and freelancers
• Build detailed creative briefs, shot lists, moodboards, production timelines, and call sheets
• Oversee creative execution from pre-production through post-production
• Lead on-site production and ensure content aligns with brand vision and campaign objectives
• Manage budgets, timelines, vendor negotiations, and production logistics
• Ensure all deliverables are completed on time and optimized for platform-specific requirements

Creative Direction & Brand Stewardship

• Maintain strong brand consistency across all visual content and storytelling
• Ensure content aligns with Wavytalk’s tone, aesthetic, and positioning while still feeling culturally relevant and platform-native
• Partner closely with internal creative and design teams to evolve the visual identity of the brand
• Balance high-production brand storytelling with fast-moving, trend-driven social content

Performance & Optimization

• Analyze content performance and apply learnings to future creative concepts
• Understand platform KPIs including:
• Watch rate
• Engagement
• CTR
• Hook rate
• Retention
• Conversion efficiency
• Work closely with paid media teams to optimize content for performance without compromising brand equity
• Identify opportunities to improve creative efficiency, scalability, and output quality

Qualifications

• 5–8+ years of experience in creative production, content production, social-first creative, or campaign production
• Strong portfolio showcasing both video and photo content across social, campaigns, and branded storytelling
• Deep understanding of TikTok, Instagram, YouTube, and emerging social platforms
• Experience managing external agencies and production partners
• Strong understanding of creator/content culture and how consumers engage with digital content today
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Strong creative instincts paired with commercial and strategic thinking
• Excellent communication, organization, and leadership skills
• Experience in beauty, fashion, lifestyle, or consumer brands strongly preferred
• Comfortable being hands-on and adaptable in a high-growth environment

What We’re Looking For

• Highly creative and culturally plugged-in
• Social-first mindset with strong storytelling instincts
• Strong taste level and visual eye
• Commercially aware and performance-minded
• Collaborative and solutions-oriented
• Calm under pressure and highly organized
• Excited to build, experiment, and move quickly

Bonus Points

• Experience working with creators, influencers, or celebrity talent
• Familiarity with paid social creative best practices
• Experience scaling content production within a fast-growing brand
• Beauty or hair category experience