Director, Sales

We build AI tools for the service pros running a $1 Trillion+ industry. They deserve software that works as hard as they do.

Our founders, Tyson and Apurva, grew up answering phones for their moms' businesses. They learned early that for small businesses, a missed call is a lost job.

We're building Avoca to help home service pros win every job and grow on their own terms.

Who's backing us

Backed by the investors defining the next era of AI and vertical software.

How we work

We're obsessed with our customers. We talk to them daily, sit with their teams, and build to solve their problems. We know the stakes. Fast pace is a given.

We meet customers where they are: flying out to their call centers and showing up at industry conferences.

Our Values

Customer Obsession

Seek team members who act decisively when encountering problems rather than dwelling on them.

Prioritizing collective success over individual ambitions.

Solutions Not Problems

Focus on making things better, especially given constant new challenges.

Come join us

Defining the AI front office for a $1 Trillion+ industry. 100 people and growing. Backed by top investors.

We're in Union Square together every day. Lunch on us, and benefits built to support the best work of your career.

The people at Avoca are the reason I'm here. Not the market, not the tech stack, the people. These are the people I call when things get hard, not about code, about life.

The people at Avoca are the reason I'm here. Not the market, not the tech stack, the people. These are the people I call when things get hard, not about code, about life. Rong Ye Software Engineering

I get to work alongside people who genuinely care about the product, each other, and the businesses we serve. Real trust, real ownership, and a team that celebrates wins together. Selling something that actually transforms how home services companies operate makes it easy to show up fired up every morning.

Avoca is the first company where I've felt like I'm on the cusp of something great. I've been at other startups, but I've never been around a more brilliant team, and I genuinely learn something new every day. We bring the same urgency our clients bring to their customers, and they feel it.

Avoca is the first company where I've felt like I'm on the cusp of something great. I've been at other startups, but I've never been around a more brilliant team, and I genuinely learn something new every day. We bring the same urgency our clients bring to their customers, and they feel it. Nina Udeagha Technical Account Manager

Everything you need to do your best work — and live a great life outside of it.

Health & Insurance

Comprehensive coverage, multiple plan options.

Disability & Life

Short and long-term disability fully covered.

Build wealth alongside the company.

Equity

Time Off

Recharge whenever you need to.

Flexible PTO

Unlimited time off plus 10 company holidays.

Paid time to bond with your new addition.

We feed you while you focus.

Work

Everything you need to ship great work.

Every tool you need, fully covered.

In-Office Culture

High trust, high ownership. We have each other's backs.

Commute

Transit and parking covered.

Late-Night Rides

Uber home on us.

Location

Address

55 5th Ave #1701, New York, New York , 10003

Full time

Location Type

On-site

Department

Compensation

At Avoca, we believe compensation should reflect the value people bring and set them up to share in what we're building. Our total compensation package includes a competitive base salary, equity, and a comprehensive benefits suite covering medical, dental, and vision insurance, a company-sponsored 401(k), flexible PTO, and daily in-office meals. Final compensation is determined by experience, skills, and qualifications, and our recruiting team will walk you through the full details as you move through the process.

About Avoca

Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers.

We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 170+ employees in under two years across our NYC headquarters and Santa Barbara office.

In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact.

About the Role

As Director of Mid-Market Sales, you will lead and elevate our mid-market sales organization, driving performance, consistency, and execution excellence across the segment.

This is a leadership role focused on developing talent, sharpening sales rigor, and building a repeatable, high-performing motion. You’ll coach a team of already-performing Account Executives to win complex deals, deepen discovery, improve close rates, and consistently exceed targets.

This role is ideal for a sales leader who thrives in high-accountability environments, loves developing talent, and knows how to build discipline and performance into a scaling mid-market team.

What You’ll Do

Own mid-market revenue performance, ensuring the team consistently hits and exceeds monthly and quarterly targets.

Coach and develop Account Executives to improve discovery, objection handling, deal strategy, and closing effectiveness.

Elevate call quality through regular deal reviews, call coaching, and structured feedback loops.

Improve pipeline hygiene, forecasting accuracy, and overall sales execution rigor.

Identify skill gaps and implement targeted enablement programs to raise performance across the team.

Refine messaging, positioning, and demo execution to increase conversion rates and ACV.

Lead by example in strategic deals, modeling best-in-class mid-market selling behavior.

Establish clear performance standards and accountability across the team.

What You’ll Bring

6+ years of B2B SaaS sales experience, with 2+ years leading mid-market or enterprise AEs.

Strong track record of improving rep performance through hands-on coaching.

Experience scaling and optimizing mid-market sales motions.

Proven ability to drive forecast accuracy and operational rigor.

Ability to diagnose pipeline issues and implement corrective action quickly.

Clear, confident communicator who can raise the bar on performance standards.

High ownership mentality and comfort operating in fast-moving, in-office environments.

Who You Are

Coach first, manager second: you measure your success by how much better your reps get.

Obsessed with deal quality, not just deal volume.

Direct and high-accountability: you don't shy away from tough performance conversations.

Energized by mid-market complexity: real selling skill, fast cycle times, operational discipline.

In the weeds on calls, pipeline, and deal strategy, not managing from a dashboard.

Builder mentality: you want to create something, not maintain it.

High ownership, low ego: you do whatever it takes to make the team win.

In-office, engaged, and eager to lead from the front at our NYC location full-time.

Comprehensive medical, dental, and vision insurance

Company-sponsored 401(k) through Vestwell

Company-wide off-sites

Monthly wellness stipend

Daily in-office lunch through Parkday

Dinner covered when working late

Commuter benefits and late-night rideshare

Standing desks and workspace accommodations available on request

All core tools and software provided

Compensation: The expected on target earnings for this role is $350,000-$400,000 with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca’s total compensation package includes base salary, bonus, equity, and a comprehensive suite of benefits and perks. Our Recruiting team will share the full details as you progress through our hiring process.

Why Avoca

At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact.

Avoca provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.