Co-Founder & Chief Revenue Officer

Job Description

Co-Founder & Chief Revenue Officer\n

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Stick Grips Golf

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Location: United States

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Reports to: CEO

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On-Target Earnings (OTE): $250,000 with upside after year 1 for exceptional profitable, collected wholesale performance.

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Variable compensation: Structured around collected revenue, gross-margin performance, strategic-account wins, and the commercial milestones required to build a durable wholesale engine.

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Equity: 5%–7% potential ownership, subject to vesting, performance milestones, and final legal/tax structuring.

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Why This Opportunity, Why Now

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Stick Grips Golf is at an inflection point.

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Currently, the vast majority of our revenue is built through direct-to-consumer sales. That DTC foundation has proven there is real demand for the product, while giving the company direct insight into customer behavior and product appeal.

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We have also shown early success in big box golf retail wholesale, creating the foundation for a much larger commercial opportunity. The next phase is to turn that early traction into a repeatable wholesale engine: expanding distributor relationships, winning strategic accounts, increasing reorder volume, and establishing Stick Grips as a meaningful brand within major golf retail and big-box golf channels.

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The company has set a clear goal: $20M in annual revenue by EOY 2029. Wholesale is expected to be the primary commercial engine behind that outcome. We are creating a Co-Founder & CRO role to build a wholesale business capable of reaching $16M in annual collected revenue within 36 months.

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This is not a maintenance role. It is an opportunity to take an established DTC product, early wholesale proof, and a clear market opportunity, then build the commercial infrastructure, strategic partnerships, distributor relationships, major-account portfolio, sales organization, and operating cadence required to scale nationally.

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The three-year commercial trajectory

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• Year 1: Build the foundation and reach $3M in annual collected wholesale revenue at company-approved margins. The focus is proving repeatable channel economics, winning priority accounts, establishing distributor momentum, strengthening placement in major golf retail, and installing rigorous CRM, forecast, account-management, and collections systems.
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• Year 2: Turn early traction into a repeatable engine. Expand strategic distributors and major accounts, deepen reorder volume, increase the brand’s presence across golf retail, build account-expansion systems, and create a credible run-rate toward the $16M target. The business should no longer depend on the founder to create or manage the commercial pipeline.
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• Year 3: Reach $16M in annual collected wholesale revenue , at approved gross margins, supported by a durable commercial organization, diversified channels, predictable forecasting, disciplined collections, repeatable customer reorders, and a strong position in the golf-retail market.
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The right person will not inherit a finished sales machine. You will help build the machine that grows the company.

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You will have meaningful ownership, direct influence over strategy and execution, and a mandate that matches the scale of the opportunity: build a wholesale engine that becomes the central driver of Stick Grips Golf’s path to $20M.

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The 3-Year Mandate

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• $16M in annual collected wholesale revenue
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• Profitable revenue that meets company gross-margin standards
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• A diversified channel portfolio across golf retail, green-grass, distributors, strategic accounts, and other approved channels
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• A repeatable sales process, forecasting system, account-planning standard, and team structure
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• A reliable pipeline sufficient to support annual targets 
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• Strong collections, account health, merchandising execution, and reorder performance
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What You Will Own

Commercial strategy and channel design\n

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• Build the pathway from current wholesale revenue to $16M annually.
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• Define the right mix of distributors, national and regional retail, golf specialty, green-grass, resorts, and strategic accounts.
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• Set account tiers, channel economics, pricing guardrails, territory strategy, and annual account plans.
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• Identify and develop the few partnerships and accounts that create disproportionate volume rather than pursuing hundreds of low-leverage opportunities.
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Revenue and strategic-account leadership\n

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• Personally win and expand the highest-value distributor, retail, and strategic-account relationships.
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• Build executive relationships with buyers, owners, purchasing leaders, and channel partners.
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• Lead annual line reviews, sell-in presentations, pricing discussions, promotions, merchandising plans, and expansion negotiations.
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• Own account-level revenue, margin, payment terms, reorder rates, and profitability.
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Build the wholesale engine\n

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• Design and implement CRM standards, pipeline stages, forecasts, dashboards, sales rhythms, and accountability systems.
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• Create a repeatable new-account acquisition process and account-expansion playbook.
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• Help establish standards for catalogues, displays, samples, sales collateral, trade shows, product launches, and channel marketing.
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• Build the commercial organization: hire, lead, develop, and hold accountable the required A-players across sales, sales operations, account management, and channel support.
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Financial and operating ownership\n

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• Produce accurate weekly pipeline visibility, monthly forecasts, and quarterly business plans.
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• Work with the CEO and operations team to align demand forecasts, inventory, supply chain, fulfillment, and cash requirements.
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• Protect unit economics. Do not buy revenue through unprofitable discounting, excessive chargebacks, or terms that damage cash flow.
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• Own the wholesale P&L inputs: revenue, gross margin, discounts, returns, allowances, sales costs, trade spend, and collections.
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First 90 Days

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• Build the wholesale pathway
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• Deliver a three-year plan from the current baseline to $16M in annual wholesale revenue.
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• Help establish the assets needed for product success in retail environments 
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• Define revenue targets by channel, account type, geography, and quarter.
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• Establish the required account count and volume assumptions, including grips per account and reorder expectations.
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• Audit the current commercial reality
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• Review every active account, margin profile, pricing structure, pipeline opportunity, sales asset, distributor relationship, and operational constraint.
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• Identify which accounts and activities are signal versus noise.
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• Create commercial operating discipline
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• Implement CRM hygiene, account ownership, pipeline definitions, forecast accuracy standards, and a weekly revenue cadence.
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• Produce a named target-account list, strategic-partner plan, and top-25 account plans.
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• Win early proof
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• Advance and close a defined number of priority opportunities.
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• Produce a qualified pipeline that supports the next 12 months of wholesale targets.
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Performance Standards

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You will be measured on:

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• Collected net-new wholesale revenue
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• Annual wholesale revenue progress toward $16M
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• Gross margin and contribution profitability
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• Revenue by channel and strategic account
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• Qualified pipeline coverage and forecast accuracy
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• New strategic-account wins and expansion of existing accounts
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• Reorder rate, sell-through where available, and account retention
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• Collections, returns, deductions, chargebacks, and bad debt
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• Hiring and retention of A-player commercial talent
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• Reduction of founder dependency in wholesale sales and account management
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What Success Looks Like

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• By the end of Year 1, Stick Grips is producing $3M in annual collected wholesale revenue at company-approved gross margins. You have created an operating wholesale engine: a qualified pipeline, strategic-account traction, channel clarity, reliable forecasts, and a commercial team plan.
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• By the end of Year 2, Stick Grips has repeatable distribution and account-expansion systems, meaningful strategic-account revenue, and a credible run-rate toward $16M.
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• By the end of Year 3, Stick Grips is producing $16M in annual collected wholesale revenue at company-approved margins, with a team and operating system that can sustain and expand it.
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Who You Are

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• 10+ years leading wholesale, retail, distribution, or commercial revenue in golf, golf grip, or a closely related category.
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• Proven record of taking a physical consumer product through major wholesale expansion, ideally from low-single-digit millions to eight figures.
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• Deep relationships with relevant buyers, distributors, golf retailers, green-grass operators, resorts, and/or strategic channel partners.
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• A builder, not merely a maintainer. You have created sales systems, teams, account plans, and predictable revenue processes.
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• Strong command of wholesale economics: pricing, gross margin, trade spend, deductions, forecasting, inventory implications, payment terms, and collections.
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• Able to sell at an executive level and operate in the details.
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• High standards, direct communication, strong judgment, and comfort being accountable to a hard number.
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• Energized by ownership, ambiguity, and building something that does not yet exist.
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Compensation and Ownership

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This role is designed as a co-founder-level opportunity. Final compensation will be structured to reward durable, profitable, collected revenue — not activity or unprofitable booked sales.

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On-Target Earnings (OTE): $250,000 with upside after year 1 for exceptional profitable, collected wholesale performance.

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Variable compensation: Structured around collected revenue, gross-margin performance, strategic-account wins, and the commercial milestones required to build a durable wholesale engine.

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Equity: 5%–7% potential ownership, subject to vesting, performance milestones, and final legal/tax structuring.

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The company will determine the appropriate equity instrument—such as profits interests, options, restricted equity, or phantom equity—with legal and tax counsel.

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