HigherEd - Salesforce Marketing Cloud Business Analyst

IntraEdge, Inc. is a leading provider of technology solutions and services, specializing in Salesforce higher education implementations, consulting, and support. With a focus on delivering exceptional client experiences, IntraEdge helps organizations achieve their business objectives through innovative technology solutions. Location : United States / Canada We are seeking a highly skilled and analytical Salesforce Marketing Cloud Business Analyst to join our team. This role is instrumental in bridging the gap between business needs and technical solutions within the higher education sector. The ideal candidate possesses a deep understanding of Salesforce Marketing Cloud, higher education marketing, and a proven ability to translate complex business requirements into actionable technical specifications. Responsibilities Collaborate with higher education stakeholders to understand their marketing goals, challenges, and processes Conduct thorough requirements gathering and analysis to identify opportunities for Salesforce Marketing Cloud to enhance marketing effectiveness Develop detailed functional and technical specifications for marketing automation workflows, email campaigns, and other marketing initiatives Create process flow diagrams, user stories, and other documentation to clearly communicate requirements Analyze marketing data to identify trends, patterns, and insights that inform strategic decision-making Develop key performance indicators (KPIs) and reporting dashboards to measure marketing campaign performance Leverage data to optimize marketing campaigns and improve ROI Collaborate with project managers and development teams to ensure successful implementation of Salesforce Marketing Cloud projects Provide ongoing support and troubleshooting for Salesforce Marketing Cloud users Identify opportunities to streamline marketing processes and improve efficiency Implement leading practices for marketing automation and data management Qualifications Bachelor's degree in Marketing, Business Administration, Information Technology, or related field Proven Business Analyst experience In-depth knowledge of Salesforce Marketing Cloud, including email studio, journey builder, automation studio, and data extensions Strong analytical and problem‑solving skills Excellent written, communication, and interpersonal skills Ability to translate complex technical concepts into understandable business terms Experience with data analysis and reporting tools Additional Considerations Experience with Salesforce and Automated Marketing Tools Understanding of higher education admissions, student lifecycle management, and advancement and alumni processes Experience in lead generation and sales enablement Salesforce Marketing Cloud and Business Analyst certifications Experience with other Salesforce products (Sales Cloud, Service Cloud, Data Cloud, Education Cloud, etc) Knowledge of SQL and data modeling If you're a passionate and results‑oriented marketing analyst who thrives on growing your network and building relationships, we want to hear from you! #J-18808-Ljbffr IntraEdge