Digital Marketing Strategist

Compensation: Pursuant to Colorado regulations, if this job is performed in Colorado, the salary range is $78,000 - $83,000 plus bonus potential. Eligible to participate in the company benefits plan. We offer health, vision, dental We are Agency FIFTY3 Be part of a growing team that’s changing the way marketing is done in the real estate industry. We constantly strive to produce the best work, look for ways to innovate, and challenge the status quo. From advanced digital marketing to high-quality creative and social campaigns, we care about our client deliverables and stand behind our work. Our love for marketing is rooted in our culture. Winner of Built in Colorado’s Best Place To Work and over 50+ marketing awards, we’re a group of passionate team members who collaborate together, are committed to growth and development, and spend time recognizing the team’s achievements. Agency FIFTY3 is headquartered in Denver, CO, with the flexibility to work remotely across the United States. We are committed to building and sustaining a diverse, equitable, and inclusive environment where everyone feels comfortable to bring their best self to work. We value the diversity of backgrounds, perspectives, experiences, and skill sets in order to work together to be more representative of the customers and communities we serve. Responsibilities Website Management: Update community websites, including specials, site content, and photos via WordPress; assist with troubleshooting issues as needed; understand how websites display PMS data via the API and have standards and best practices on portfolio setups Digital Marketing: Collaborate with agencies on performance of digital marketing strategies for SEO and Paid Media; be able to interpret results via monthly reports and communicate performance with recommended optimizations to Portfolio Sales & Marketing or to the client directly as needed ILS & Directory Management: Manage Internet Listing Services (ILS) platforms, ensuring compelling content, and accurate tracking across all major third-party listing sites; be able to interpret results via monthly reports and communicate performance with recommended optimizations to Portfolio Sales & Marketing or to the client directly as needed Tracking: Maintain the integrity of Google Analytics 4 (GA4) setup and Google Tag Manager (GTM) implementations, ensuring accurate tracking, goal setup, and data collection; familiar with attribution models Manage key relationships and day-to-day communication with digital marketing vendors, including Internet Listing Services (ILS). Own the complete setup and activation of new properties by facilitating all necessary contract agreements and internal approvals, and collaborating directly with vendors to ensure timely and accurate community configuration and launch. Additional responsibilities could include involvement with GBP, Yext and creating processes that allow for scalability, ensuring all digital marketing data and KPIs that can be housed in BI Tool are on roadmap, providing digital marketing budget recommendations for new deals, and keeping Leasing & Marketing team up to date on digital marketing trends Qualifications: Intermediate to advanced working knowledge of AI tools including Gemini 4-6 years of experience in a digital marketing role, preferably within the multifamily, real estate, or high-volume B2C industry. Proven hands-on experience managing and updating websites via WordPress. Solid understanding of digital advertising principles and ability to interpret performance reports and tell a compelling story based on the data. Proficiency with Google Analytics (GA4) and Google Tag Manager (GTM) is required. Strong organizational skills with an ability to manage multiple campaigns and projects across a large portfolio. Excellent communication skills, with the ability to translate technical marketing data into clear, actionable business insights. Understands and complies with all Fair Housing Laws and standards. Ability to embody the Cardinal Culture and Cardinal Core Values every day. #J-18808-Ljbffr Cardinal Group Companies