Senior Digital Marketing Lead (Social Media, B2B)

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.

Position overview

ZS is a place where passion changes lives. As a management consulting and technology firm, we transform ideas into impact by bringing together data, science, technology, and human ingenuity to deliver better outcomes for all.

The Social Media Senior Lead will play a critical role in shaping and advancing ZS's organic social media presence. This role is responsible for building the editorial plan, leading execution, and coaching a small team of social media talent to deliver high quality, consistent, and effective social storytelling.

As a member of the Marketing & Communications team, reporting into the head of digital, content & experience, this individual will work cross-functionally with content, creative, digital, growth marketing, communications and brand to amplify ZS thought leadership, strengthen brand visibility, grow demand and attract new talent.

What you'll do

Lead social media editorial planning

• Partner with Marketing & Communications leadership to set goals, priorities, and success measures. This includes improving brand positioning, growing demand, and attracting talent
• Drive the alignment of social promotions to GTM priorities/themes and audience strategies, ensuring content is relevant, timely and engaging
• Own the organic social channel strategy, defining the role of each channel, content mix, and publishing approach as it evolves over time and in alignment with LLM strategies
• Create, review and refine high quality social copy and creative to ensure it is engaging, clear, credible, on brand and in alignment with social media best practices
• Manage and coach a small group of social media team members to ensure their work aligns with the strategy and goals set forth

Partner across the marketing & communications team

• Be the "go-to" expert on organic social, working hand-in-hand with marcomm SMEs to plan and execute an effective social strategy in alignment with broader campaign goals
• Work closely with design and content and teams elevate our organic social media presence. Align organic social with other channel strategies, including paid social and media
• Monitor engagement on the platform, responding to posts in alignment with corporate brand and working in close collaboration with our communications team on any necessary escalations
• Help establish repeatable processes, playbooks, and standards for social media execution that are shared and used across the team

Manage engagement and performance

• Oversee community management, including building increased business followers, monitoring comments, mentions, and messages
• Track and report on performance, providing insights on reach, engagement, and audience growth, demonstrating quarterly improvements
• Use data and trends to continuously refine content, formats, and publishing approaches

Experience

• 10+ years of marketing experience with at least 7 years in B2B social media
• Demonstrated success owning social media strategy, planning & execution
• Experience coaching or informally leading other team members
• Excellent writing and editing skills, with the ability to simplify complex ideas, drive engagement and build demand for ZS
• Strong understanding and experience working on social platforms for professional audiences
• Sound judgment around brand voice, risk, and reputation
• Recognized for applying emerging social media practices in practical, results-driven ways
• Proven experience using social media management and analytics tools
• Collaborative and comfortable working in a matrixed, global organization
• Organized, proactive, and able to manage multiple priorities
• A forward-thinking social media expert who actively monitors B2B best practices, anticipating platform and audience shifts.
• Ability to flex schedule to work early morning hours to collaborate with team in India.

Why ZS

ZS is a global consulting and technology firm where your ideas can elevate action. You'll work alongside experts across industries and disciplines, contributing to work that improves lives and creates meaningful impact.

ZS is committed to building a diverse, inclusive, and flexible workplace. We support a hybrid work model that balances collaboration and individual flexibility and offer opportunities for growth, learning, and career development.


How you'll grow:

• Cross-functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

Perks & Benefits:

At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well-being, financial future, time away, and professional development. With robust skills-building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you'll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS.


Hybrid working model:

We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.

Travel:

Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.

Considering applying?

At ZS, we honor the visible and invisible elements of our identities, personal experiences, and belief systems-the ones that comprise us as individuals, shape who we are, and make us unique. We believe your personal interests, identities, and desire to learn are integral to your success here. We are committed to building a team that reflects a broad variety of backgrounds, perspectives, and experiences. Learn more about our inclusion and belonging efforts and the networks ZS supports to assist our ZSers in cultivating community spaces and obtaining the resources they need to thrive.

If you're eager to grow, contribute, and bring your unique self to our work, we encourage you to apply.

ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.

To complete your application:
Candidates must possess or be able to obtain work authorization for their intended country of employment. An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.

NO AGENCY CALLS, PLEASE.

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