Sales Representative

Sales Representative

Preferred Territory: Northwestern, Wisconsin (Eau Claire, Twin Cities)

Status: Full Time, Salary

Reports To: Sales Manager

Hours of Work: Monday-Friday, 8:00am-4:00pm

Pay: Base Salary + Commissions

Position Overview

The Outside Sales Representative is responsible for developing new business, managing existing customer relationships, and driving revenue growth within an assigned territory. This role requires a consultative sales approach, strong technical understanding of label products, and the ability to work closely with internal teams to deliver tailored labeling solutions.

Responsibilities:

• Sales Business Development:
• Identify, prospect, and develop new customer accounts within the assigned territory
• Manage and grow existing accounts through regular in-person visits and strategic relationship building
• Present customized labeling solutions based on customer needs, applications, and compliance requirements
• Meet or exceed monthly and annual sales targets
• Forecast trends in customer business
• Customer Relationship Management:
• Serve as the primary point of contact for customers, ensuring satisfaction and long-term partnerships
• Conduct on-site meetings to assess labeling challenges and opportunities
• Respond to customer inquiries, pricing requests, and technical questions in a timely manner
• Negotiate prices, terms of sales, and/or service agreements; prepare contracts and submit orders
• Effectively communicate price increases and lead time changes
• Identify customer trends, and follow up as needed to identify state of business.
• Product and Technical Knowledge:
• Maintain strong knowledge of label materials, adhesives, printing methods, and industry applications
• Collaborate with internal teams (customer service, production, estimating, and graphics) to ensure accurate quotes and successful project execution
• Stay current on industry trends, regulations, and competitive offering
• Follow Quality Assurance process when issues arise.
• Use and update Hubspot as a tool to help identify and maintain an accurate sales funnel.

Required Skills/Abilities:

• Strong relationship-building and account management skills
• Ability to identify customer pain points and recommend appropriate solutions
• Professional, customer-focused communication style
• Ability to handle objections and resolve customer issues effectively
• Excellent verbal and written communication skills
• Strong listening skills to understand customer needs and expectations
• Ability to manage territory and prioritize sales activities effectively
• Strong planning and follow-up skills
• Ability to handle multiple accounts and projects simultaneously
• Detail-oriented with strong documentation and reporting habits
• Capable of handling difficult situations quickly and effectively.
• Thorough understanding of products to be sold.
• Proven ability to build and maintain relationships with clients.
• Ability to travel, occasionally, for customer appointments.

Education and Experience:

• Bachelors degree in Marketing, Sales, Business, or related field, OR
• 3+ years of outside B2B sales experience, preferably in label manufacturing, packaging, printing, or related industries
• Proven track record of meeting or exceeding sales goals
• Familiarity with CRM systems (Salesforce, HubSpot, or similar)
• Ability to work independently and manage a large territory
• Valid driver's license and willingness to travel regularly

Physical Requirements:

• Periods sitting at a desk and working on a computer.
• Must be able and willing to meet customers in person for business needs and meetings
• Must be willing to travel to office if needed (approx. 1-2 times per month)
• Must be able to lift up to 15 pounds at times.