Marketing Coordinator

Welcome to The Indigo Road Hospitality Group (IRHG), where hospitality is more than a job; it's a family, a lifestyle, and an exciting journey. We believe that by taking care of you, you'll best take care of our guests. It's working. In addition to generous benefits and job openings across 30+ locations, we have internal growth opportunities for everyone who wants it. But most of all, we have heart!

Founded in 2009 by Steve Palmer, IRHG sets itself apart in the industry by fostering an environment where our people come first. We want to meet you. Come join us in our mission to change the hospitality industry, forever.

THE ROLE

As the Marketing Coordinator for The Indigo Road Restaurant Group, you are expected to support marketing initiatives and activities across The Indigo Road’s portfolio of restaurants and hotels.

What we will ask of you:

• Assist in the coordination and execution of marketing initiatives, campaigns, and events across multiple properties.
• Maintain regular communication with restaurant and hotel teams to gather updates on hours, promotions, events, and marketing needs.
• Participate in regular in-person and/or virtual meetings to share updates and support property teams.
• Help prepare marketing materials, presentations, and reports for leadership and ownership meetings.
• Support ongoing communication with on-property leadership to identify upcoming changes, events, business needs, and opportunities for promotion.
• Assist with monthly reporting and performance tracking for each location.
• Coordinate and provide on-site support for photo shoots, events, and advertising initiatives.
• Assist with copywriting for digital channels, print materials, and promotional assets.
• Support the execution of the brand’s social media strategy, including content scheduling, coordination with on-site teams, and engagement monitoring.

Requirements for Success:

• 2+ years of experience in marketing, social media, hospitality or a similar role.
• Must be located in CHarleston, SC.
• Strong understanding of major social platforms (e.g., Instagram, TikTok, Twitter, Pinterest, LinkedIn) and their unique features, algorithms, and audiences.
• Able to manage a wide variety of people in a very faced paced setting.
• Proficient in WordPress, InDesign, Adobe Suite, Hoot Suite, Canva and similar platforms
• As part of supporting brand presence and real-time communication needs, all marketing team members are expected to maintain active proficiency with required social media platforms and digital content tools, including Canva and applicable social network applications, on their mobile devices. For salaried team members eligible for a cell phone allowance, maintaining access to these platforms via personal mobile device is a condition of the role.
• Given the nature of hospitality marketing and reputation management, this role may require responsive, time-sensitive communication outside of standard business hours for urgent business needs, including but not limited to weather events, emergency closures, crisis communications, reputation management, and other priority brand communications. Team members are expected to be reasonably available to support these matters as needed.
• This role includes supporting real-time social and digital community management, which may occasionally require after-hours monitoring or response to protect brand standards and guest communication.
• Proven ability to create engaging and creative social content, both polished and scrappy.
• Exceptional writing skills with the ability to adapt to Indigo Road’s bold, playful tone of voice as well as the voices for multiple brands.
• The ability to travel independently as needed for site visits and content creation.
• Strong organizational and analytical skills to interpret social media metrics and adjust strategies based on data.
• Excellent communication skills, both written and verbal, required.
• Flexible to work nights and weekends when necessary.
• Strong organizational and analytical skills.
• Strong verbal, technical and writing skills.
• Able to manage and develop budgets.
• Maintain a clean and professional appearance at all times.
• Must be effective in handling problems in the workplace including anticipating, preventing, identifying, and solving problems, as necessary.

Benefits

• Competitive salary and benefits package.
• Opportunity to be part of a dynamic and growing hospitality team.
• Fast-paced and rewarding work environment.

The above job description is not an exhaustive list of all the duties and responsibilities of the position, nor should it be construed as a contract.

The Indigo Road Hospitality Group is an equal opportunity employer. We will not discriminate against employees or applicants for employment on any basis prohibited by federal, state, or local laws. This policy governs all aspects of employment, including selection, job assignment, compensation, promotion, discipline, termination, and access to benefits and training.