Head of SMS Lead Generation Strategy

Role Description

We are seeking a highly strategic and hands-on Head of SMS to build and lead our internal SMS lead generation engine from the ground up. In this newly created role, you will be responsible for:

• Identifying and securing list management partnerships with data providers.
• Ensuring strict compliance with all SMS regulations (TCPA, 10DLC).
• Executing high-converting text message campaigns to generate motivated seller leads.

This is a builder's role. You will own the entire lifecycle—from sourcing compliant data partners and negotiating rev-share agreements to setting up the SMS infrastructure, crafting the messaging strategy, and optimizing conversion rates.

Note: this role is NOT about buying SMS traffic. The role is solely focused on sourcing compliant data and sending SMS to generate leads.

Key Responsibilities

• Data Partnership Development: Identify, vet, and negotiate revenue-share agreements with data vendors, lead aggregators, and other companies possessing compliant, high-intent homeowner data.
• SMS Campaign Strategy & Execution: Design, launch, and manage end-to-end SMS marketing campaigns aimed at generating home offer leads.
• Compliance Management: Serve as the internal expert on SMS compliance. Ensure all data sourcing and outreach strictly adhere to the Telephone Consumer Protection Act (TCPA), A2P 10DLC registration requirements, and carrier guidelines.
• Infrastructure Setup: Select, implement, and manage the optimal SMS platform(s) to support high-volume, compliant messaging.
• Performance Optimization: Continuously A/B test messaging scripts, cadence, and audience segmentation to maximize response rates, lead quality, and overall ROI.
• Cross-Functional Collaboration: Work closely with the sales/acquisitions team to ensure a seamless handoff of generated leads and establish feedback loops to improve lead quality.
• Reporting & Analytics: Track and report on key performance indicators (KPIs) such as delivery rates, response rates, cost per lead (CPL), and revenue generated from SMS campaigns.

Qualifications

• 5+ years of experience in performance marketing, lead generation, or business development, with a minimum of 2 years specifically focused on high-volume SMS marketing.
• Proven experience generating leads in the real estate sector (e.g., iBuyer, wholesaling, brokerage, PropTech) is highly preferred.
• Deep, practical understanding of TCPA regulations, 10DLC registration, opt-in/opt-out requirements, and carrier filtering rules.
• Strong negotiation skills with a track record of structuring and managing successful revenue-share or affiliate data partnerships.
• Hands-on experience with enterprise SMS platforms, CRM integrations (e.g., Salesforce, HubSpot), and data management tools.
• Highly data-driven with the ability to analyze campaign performance and make rapid, data-backed optimizations.
• Entrepreneurial spirit with the ability to thrive in an ambiguous environment and build a new function from scratch.

Benefits

• Competitive base salary plus a highly lucrative performance-based bonus/commission structure tied directly to the revenue generated from your SMS campaigns.
• Comprehensive benefits package (Health, Dental, Vision).
• Flexible remote work environment.
• The opportunity to build and own a critical growth engine for a fast-growing company.