Social Media Manager

Job Description

Job Description

POSITION SUMMARY
Island Enterprises, a tribally owned and community-driven organization, is seeking a creative and strategic Social Media Manager with proven cannabis marketing expertise. This role will lead digital storytelling, content creation, and audience engagement across a diverse portfolio of brands, including cannabis, seafood, and retail.

This hybrid position requires at least three in-office days each week to build relationships, capture authentic content, and stay connected to our businesses. Remote flexibility is available on other days.

As our portfolio grows, this role may expand into managing a team or broader digital marketing responsibilities.

ESSENTIAL DUTIES

• Develop and execute social media strategies that drive measurable growth in followers, engagement, and conversions
• Build and manage content calendars aligned to campaigns, promotions, and product launches
• Write compelling, brand-consistent copy and direct creative execution for visuals
• Capture and edit short-form video (Reels, Stories, TikTok) and provide live event coverage
• Travel locally several times per week to capture content at retail, farm, and event sites
• Engage with audiences through comments, DMs, and community moderation
• Gather, analyze, and report performance data (GA4, native insights, dashboards); make data-driven recommendations to optimize campaigns.
• Collaborate with design, operations, compliance, and leadership to maintain brand consistency and meet cannabis compliance standards
• Safeguard brand accounts by staying ahead of platform restrictions and compliance risks.
• Streamline workflows with the Project Manager/Coordinator and maintain accountability through time tracking

SUPERVISORY RESPONSIBILITIES

None initially. May expand into supervisory duties as portfolio grows.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Hybrid schedule with a minimum of three in-office days per week
• Local travel required for on-site content capture
• Fast-paced, creative, and collaborative environment
• Occasional evening and weekend event coverage

KNOWLEDGE, SKILLS, AND ABILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items listed below are representative of the knowledge, skills, and/or ability for this position.

• Strong knowledge of cannabis marketing compliance, regulations, and consumer culture
• Expertise in content strategy, campaign management, analytics reporting, and community engagement.
• Excellent writing, editing, and brand storytelling skills
• Skilled in short-form video production, live event coverage, and photography.
• Familiar with SEO basics, paid social campaigns, influencer partnerships, and emerging digital trends.
• Ability to analyze data, generate reports, and translate insights into actionable strategy
• Strong organizational skills with the ability to balance multiple priorities in a deadline-driven environment

COMPUTER SKILLS

• Social scheduling tools (e.g., Sprout Social, Later, Hootsuite).
• Analytics platforms (GA4, Meta Insights, TikTok Analytics).
• Design and editing tools (Canva, Adobe Creative Suite, CapCut/Premiere/Final Cut).
• Project management platforms (e.g., Wrike).

MINIMUM REQUIREMENTS

• Must have direct cannabis marketing experience
• Must be a local candidate able to support hybrid schedule and site visits
• Valid driver’s license and reliable transportation
• Portfolio submission required with cannabis-specific examples
• Professional references validating cannabis marketing or communications experience
• Must be available for occasional evening/weekend event coverage

EDUCATION AND EXPERIENCE

• Bachelor’s degree in marketing, Communications, Digital Media, or related field preferred
• Equivalent hands-on experience in social media marketing will be considered in place of a degree

Experience Required: 

• Proven copywriting and content writing skills (portfolio required).
• Must have direct cannabis marketing experience
• Must be a local candidate able to support hybrid schedule and site visits
• Valid driver’s license and reliable transportation
• Portfolio submission required with application (must include cannabis-specific examples)
• Professional references validating cannabis marketing or communications experience
• Skilled in photography, video production, and live event coverage.
• Must have experience with Google Analytics (GA4) and social media analytics tools
• Must be able to gather, analyze, and report data regularly, providing strategic recommendations based on insights
• Must be highly organized, deadline-driven, and adaptable to changing priorities

Experience Preferred:

• Agency background with multi-client portfolio management
• Experience working with tribally owned or community-based organizations
• Certifications such as Meta Blueprint or Google Analytics Certification
• Bilingual English/Spanish skills

Certificates & Licenses: 

None required, though professional certifications in digital marketing or analytics are preferred

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the essential functions of this position, employees will be required to:

• Stand and walk for extended periods; climb, balance, stoop, kneel, crouch, or crawl on occasion.
• Lift and/or move up to 50 lbs. regularly, with assistance. 
• Use hands repeatedly for various tasks; speak and hear to effectively communicate.
• Mandatory use of safety gear for all relevant tasks.

Other Requirements: 

• Must be able to pass a criminal background check and follow the Squaxin Island Tribe's drug policies.

Reasonable Accommodations Statement 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Disclaimer 

The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate. Your signature below signifies that you understand the duties, expectations, and contents of this job description.