Digital Marketing Associate

iWoman, Inc. is seeking a versatile Digital Marketing Associate to develop and execute comprehensive digital marketing strategies while creating and managing engaging social media content across multiple platforms. In this hybrid role, you will serve as a key member of our marketing team, combining strategic digital marketing expertise with creative content production to build brand presence, drive engagement, and advance business objectives for iWoman and select client accounts. You will balance data-driven marketing initiatives with authentic storytelling to reach diverse audiences across digital channels. Position Overview iWoman, Inc. is seeking a versatile Digital Marketing Associate to develop and execute comprehensive digital marketing strategies while creating and managing engaging social media content across multiple platforms. In this hybrid role, you will serve as a key member of our marketing team, combining strategic digital marketing expertise with creative content production to build brand presence, drive engagement, and advance business objectives for iWoman and select client accounts. You will balance data-driven marketing initiatives with authentic storytelling to reach diverse audiences across digital channels. Primary Responsibilities Digital Marketing Strategy and Campaign Management You will develop, implement, and manage integrated digital marketing campaigns across email, social media and content marketing. This includes conducting market research, identifying target audiences, and creating campaign briefs that align with business objectives. You will collaborate with team members to establish quarterly marketing plans, set KPIs, and ensure campaigns are executed on schedule. You will monitor competitor activity and industry trends to identify opportunities for differentiation and innovation. Social Media Strategy, Content Creation, and Management You will develop social media strategies tailored to each platform and audience segment for the iWoman brand and client accounts. This includes creating original, high-quality content such as written copy, graphics, video content, carousel posts, stories and reels that maintain consistent brand voice and visual identity. You will maintain detailed content calendars, manage posting schedules, and ensure timely delivery of assets. Beyond content creation, you will monitor comments and messages, respond professionally to community engagement, moderate discussions, address customer inquiries, and foster positive brand communities across all platforms. Content Development and Production You will produce diverse digital content including blog articles, email newsletters, social media posts, infographics, video scripts, and other multimedia assets. You will collaborate with designers and videographers to bring creative concepts to life, source imagery, and ensure all content is optimized for search engines and social sharing. You will maintain brand guidelines and style standards while adapting messaging for different platforms and audience segments. Email Marketing and Customer Communication You will create, design, and execute email marketing campaigns including newsletters, social media ads and promotion. This includes segmenting audiences, personalizing messaging, writing compelling subject lines and copy, and analyzing open rates and click-through rates to optimize performance. You will develop email calendars aligned with broader marketing campaigns and brand initiatives. Analytics, Reporting, and Optimization You will track and analyze performance metrics across all digital marketing channels including social media, email, website traffic, and paid campaigns. You will generate regular reports on engagement, reach, conversion rates, ROI, and other key metrics, using insights to continuously refine strategy and tactics. You will conduct A/B testing, identify trends, and provide actionable recommendations to improve campaign performance and marketing effectiveness. Paid Digital Advertising You will assist in managing paid advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, Google Ads, and TikTok. This includes researching audience targeting options, setting budgets, creating ad copy and visuals, monitoring ad performance, and optimizing campaigns for better results. You'll work with the marketing team to identify high-performing ads and scale successful campaigns. Account and Client Management You will manage relationships with select client accounts, maintain clear communication about digital marketing strategy, content calendars, performance metrics and campaign results. This includes conducting strategy reviews, addressing feedback, incorporating brand voice requirements, and ensuring each client's objectives are authentically represented across all digital channels. Web and SEO Support You will assist in optimizing website content for search engines, including keyword research, meta descriptions, and content recommendations. You'll collaborate on website updates and improvements that enhance user experience and search visibility. You'll monitor website analytics and contribute to strategies that drive organic traffic and improve online discoverability. Required Qualifications You should have at least two to three years of professional experience in digital marketing, social media management, content marketing, or a related marketing role. Proficiency in major social media platforms including Instagram, Facebook, TikTok, LinkedIn, and Pinterest is essential, along with demonstrated ability to create engaging, platform-appropriate content. Strong written and verbal communication skills are critical, with the ability to adapt messaging for different audiences and formats. You will need a solid understanding of digital marketing fundamentals and the ability to interpret analytics data to inform strategy and optimize campaigns. Experience with graphic design software (such as Adobe Creative Suite and Canva), email marketing platforms (Mailchimp, HubSpot, or similar), and basic video editing using Adobe Premiere and CapCut. Excellent organizational skills, attention to detail, and the ability to manage multiple projects with competing deadlines while maintaining quality are essential. Comfort with technology and the ability to quickly learn new digital marketing tools is required. Preferred Qualifications A bachelor\'s degree in marketing, communications, business, or a related field is preferred. Certification in digital marketing, social media marketing, or Google Analytics is a plus. Hands-on experience managing multiple branded accounts, developing campaigns, creating viral or high-performing content is highly desirable. Experience with SEO, video production, or copywriting. Familiarity with content management systems, marketing automation platforms, social listening tools, and website analytics is advantageous. Skills and Competencies We are looking for someone with strong creative thinking and strategic problem-solving abilities who can balance data-driven decision-making with creative execution. You should demonstrate excellent attention to detail and consistency. Strong organizational and time management skills are paramount, along with the ability to prioritize effectively and meet deadlines. We value curiosity, a passion for staying current with digital trends and marketing innovations, adaptability in a fast-paced environment, and a collaborative spirit that makes you an effective team player. Work Environment This position offers the opportunity to work in a dynamic, creative environment where your contributions directly impact brand growth, community building, and client success. You will collaborate closely with our production team, and clients across multiple industries and brand verticals. This is a hybrid position with at least three days in office with some flexibility depending on project needs. You should be comfortable with the fast-paced nature of digital marketing and social media, including the need to respond quickly to trending topics, emerging opportunities, and campaign adjustments based on real-time data. What We Offer iWoman, Inc. values creativity, authenticity, strategic thinking, and professional growth. You will have access to professional development opportunities, exposure to multiple brands and industries, the chance to build a diverse marketing portfolio, and the satisfaction of knowing your work advances meaningful brand missions. This role offers significant growth potential within our marketing department. #J-18808-Ljbffr