Video Editor For Brand Storytelling Social And Paid Content

Company: Art of Tea

Engagement: Ongoing freelance contract with potential to grow into an in-house role

Location: South Florida preferred, with remote editing and regular in-person capture days

Expected output: Approximately five finished videos per week

About the Role

Art of Tea is looking for a hands-on Video Editor who can transform footage, conversations, experiences, and ideas into distinctive content for organic social, brand storytelling, and paid advertising.

Editing is at the center of this role. You will own pacing, structure, sound, typography, motion, color, and final delivery. We also want someone who can recognize a strong story, develop an opening hook, contribute concepts, shape voiceovers, and elevate the work beyond conventional social ads.

You will work with original footage, Art of Tea’s existing content library, product assets, founder stories, hospitality experiences, travel, sourcing, and creative direction. You should be equally comfortable building an emotional 60-second film, a fast 15-second paid ad, and multiple social cutdowns from the same source material.

At Art of Tea, we believe tea changes how you feel, and how you feel changes everything. This person will help us translate that belief into a recognizable visual and storytelling language.

What You Will Do

• Edit raw footage into polished videos for Instagram Reels, TikTok, YouTube Shorts, paid social, digital campaigns, and other brand channels
• Create content ranging from 15-second performance edits to 60- to 90-second story-driven films
• Find the strongest story within founder conversations, interviews, product footage, travel, events, hospitality experiences, and archival material
• Develop opening hooks, narrative structure, emotional turns, pacing, and memorable endings
• Contribute original concepts, scripts, voiceovers, storyboards, treatments, and shot lists
• Recut longer footage into multiple platform-specific videos, hooks, and performance variations
• Add captions, text overlays, motion graphics, visual effects, product callouts, and calls to action
• Use music, original sound, ambient audio, voiceover, and sound design to strengthen each story
• Combine live footage, archival material, design, animation, collage, and AI-assisted visuals when they improve the idea
• Use Art of Tea’s existing asset library resourcefully before recommending additional production
• Participate in select content-capture days in South Florida and help direct footage based on the intended edit
• Adapt creative for vertical, square, and landscape formats when needed
• Collaborate with the marketing team on organic storytelling and paid creative
• Review content performance and use retention, engagement, and advertising feedback to improve future edits
• Maintain organized project files, source materials, exports, revisions, and reusable footage
• Communicate proactively about progress, creative questions, and potential delays

• Hands-on experience using Higgsfield, including its ChatGPT plugin or MCP-based workflows with ChatGPT, Claude, or other AI assistants, to develop concepts, generate visual assets, create motion and effects, iterate quickly, and incorporate AI-generated material into finished videos
• The ability to build repeatable AI-assisted production workflows that move from concept, scripting, and storyboarding through asset generation, editing, versioning, and final delivery
• Strong judgment about when AI strengthens a story and when live footage, archival material, or traditional editing will produce a more authentic result

Our Creative Standard

We are drawn to idea-first, cinematic, internet-native storytelling that feels human, visually distinctive, and emotionally engaging and indicate the level of originality, pacing, humor, sound, and creative authorship we value. The goal is to develop an original Art of Tea language rather than imitate another creator.

Our storytelling territory extends beyond product education. It includes ritual, identity, hospitality, travel, entrepreneurship, ambition, relationships, and the moments that change how someone feels.

What We Are Looking For

• At least three years of professional video-editing experience or a portfolio demonstrating an equivalent level of ability
• A portfolio containing five to ten exceptional examples of short-form, story-driven, or paid video content
• Expert proficiency in CapCut and/or Adobe Premiere Pro
• Strong working knowledge of After Effects or comparable motion-design tools
• Strong instincts for hooks, story structure, pacing, typography, transitions, color, and sound
• The ability to make content feel current without making a premium brand feel generic or overly trend-driven
• Experience writing or shaping scripts, voiceovers, storyboards, and creative treatments
• Comfort working with both clear briefs and loosely formed ideas
• The judgment to identify the most interesting story within a larger amount of footage
• An understanding of TikTok, Instagram Reels, YouTube Shorts, Meta advertising, and mobile-first creative
• Experience using AI tools for ideation, editing, animation, visual experimentation, or content variation
• Excellent organization, version control, and file-management habits
• The ability to deliver quickly, receive direct feedback, and iterate without losing creative quality
• Availability for regular collaboration during U.S. business hours

Helpful Additional Experience

• Editing for premium food, beverage, wellness, travel, hospitality, fashion, or lifestyle brands
• Directing or capturing video footage
• Founder-led storytelling
• Paid social and performance creative
• Original sound design or music supervision
• Color correction and grading
• Photography, animation, graphic design, or mixed-media production
• Experience repurposing large footage and photography libraries
• Familiarity with properly licensed music and asset libraries

Typical Content Mix

The target is approximately five finished videos per week, depending on complexity. The mix may include:

• Flagship founder or brand stories
• Product and ritual-focused films
• Hospitality and travel storytelling
• Organic social videos
• Paid advertising concepts and variations
• Cutdowns from longer footage
• Founder moments and behind-the-scenes content
• Re-edits and new concepts developed from Art of Tea’s archive

We value quality and originality over producing content simply to fill a calendar.

How Success Will Be Measured

• A recognizable Art of Tea visual and storytelling language begins to emerge
• Videos capture attention quickly and maintain audience interest
• Content feels premium, emotional, entertaining, and native to each platform
• The marketing team receives meaningful creative variations to test
• Existing footage and assets are used more effectively
• Approximately five polished videos are delivered each week
• Projects remain organized and easy to revisit or repurpose
• Feedback is incorporated quickly and thoughtfully
• The editor increasingly brings forward strong ideas without waiting for a fully developed brief

Compensation

Compensation will be based on experience, portfolio quality, availability, and the agreed scope of work. Please include your preferred hourly, per-video, or monthly-retainer structure when applying.

How to Apply

Please include:

• Five to ten examples of your strongest relevant work
• A brief explanation of what you personally handled on each project
• At least one example where you helped originate the concept or shape the story
• Your preferred rate structure
• Your location, time zone, and availability
• The editing, motion, sound, and AI tools you use most frequently

Finalists may be invited to complete a paid creative exercise using Art of Tea footage. The exercise will focus on concept development, storytelling judgment, editing, sound, and the ability to turn existing material into something original.