Social Strategy Manager, Brand Social

Spotify’s Global Organic Social team is responsible for how Spotify shows up across its owned social channels, connecting fans to the music, podcasts, audiobooks, and features they love.

We’re looking for a Social Strategy Manager, Brand Social to work across some of Spotify’s highest-impact global marketing initiatives including beloved campaigns like Wrapped and Fan Life, trending cultural moments like award shows and sports events, and integrated partnerships with other global media brands.

You’ll drive social strategy for multiple cross-functional campaigns, working closely within a large, multidisciplinary team including Creative, Comms, Entertainment Partnerships, Paid Media, and more. You'll help shape integrated campaigns from the outset, translating marketing priorities into channel-native social strategies and making the strategic decisions that determine how ideas come to life across social.

This role requires equal parts strategic thinking, online understanding, creative instinct, relationship building, and operational excellence. You must love balancing long-term planning with the agility required to jump on real-time opportunities.

• Own end-to-end social strategy across high-impact global brand campaigns, strategic partnerships, flagship programs, and cultural moments, from development and launch through post-campaign learning.
• Translate integrated marketing strategies into social-first approaches that feel native to each platform while supporting broader marketing and business objectives.
• Lead multiple complex social workstreams from brief through execution, creating clarity around timelines, deliverables, approvals, dependencies, and decisions across internal teams and agency partners.
• Shape social briefs and collaborate with internal creative teams and external agencies throughout creative development, providing actionable feedback and ensuring final work is strategically sound, social-first, and meets Spotify’s quality bar.
• Partner across Brand, Creative, Comms, Marketing, Partner Marketing, Paid Media, and external agencies to develop integrated campaigns, co-marketing activations, and cultural partnerships.
• Identify opportunities for Spotify to authentically participate in culture and develop proactive editorial programming that keeps Spotify relevant between major marketing moments.
• Lead social content-capture strategy for live events and experiential activations, identifying real-time storytelling opportunities and partnering with creators, talent, and production teams on social-first content.
• Partner with Legal and Communications to navigate approvals and sensitive issues so brand storytelling can be both timely and responsible.
• Stay close to platform evolution, creator trends, internet culture, and emerging audience behaviors, identifying opportunities for Spotify to innovate.
• Develop frameworks, playbooks, and best practices that strengthen the quality and consistency of social strategy across Brand Social.
• Define success metrics with analytics partners, evaluate campaign and always-on performance, and turn learnings into stronger future strategies.
• Champion social internally, helping partners understand platform behavior, audience expectations, social best practices, and the role social plays throughout an integrated marketing campaign.
• Present strategic concepts, go-to-market plans, recommendations, and campaign results to stakeholders, including senior leaders and external partners.

• You have 7+ years of experience in owned and earned social media strategy, social marketing, or a related strategic role for global consumer, entertainment, technology, or media brands.
• You have led social strategy for integrated marketing campaigns with multiple internal and external stakeholders, balancing business objectives with platform-native creativity.
• You can turn strategy into an executable plan and drive complex, cross-functional work from ambiguity through delivery.
• You understand how social contributes throughout the marketing funnel and how campaigns can evolve beyond launch into ongoing audience participation.
• You have strong editorial instincts and can balance long-term strategic planning with thoughtful real-time decision-making.
• You understand internet culture and can distinguish between fleeting trends and meaningful cultural opportunities that make sense for a brand.
• You understand the audiences, formats, and behaviors across platforms including Instagram, TikTok, X, Reddit, Threads, YouTube, WhatsApp, and emerging social channels.
• You build effective relationships and can influence partners across marketing, creative, legal, communications, agencies, and senior leadership.
• You have experience guiding agency partners through briefing, creative development, production, and execution while maintaining a high creative bar.
• You are comfortable using social analytics to establish KPIs, interpret performance, and inform strategic decisions.
• You can communicate strategic recommendations clearly to senior stakeholders and help large, cross-functional groups move toward shared goals.
• You can move between long-term planning and same-day opportunities while maintaining sound judgment and quality.
• You care about creating brand social that contributes meaningfully to culture rather than simply interrupting it.

• This role can be based in Los Angeles, CA or New York, NY

• We offer you the flexibility to work where you work best! There will be some in-person meetings, but still allows for flexibility to work from home. We ask that you come in 2-3 times per week.

The United States base range for this position is $113,311 - $161,873 plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, 23 paid days off, 13 paid flexible holidays.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.