Vice President, Account Management - Shopper Marketing & Integrated Commerce

Company Description A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people. Company Description A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people. Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method... we go where ideas will work best. We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Our capabilities span the full customer journey from creative and experience to Commerce and CRM through specialized practices like ConnectedCRM and Publicis Commerce Group. Overview Publicis Digital Experience (PDX) is seeking a dynamic Vice President, Account Management to lead integrated omnicommerce and shopper marketing campaigns for our high-profile CPG account! In this role, you will combine your deep understanding of traditional brand marketing, shopper marketing, and retail media with your exceptional client management skills to lead the overall vision for success within the account and drive meaningful, transformational change for the client. Working directly with the client as well as in partnership with cross‑functional retail media, brand, marketing, sales, and insights teams, you will drive strategic planning for client omnicommerce campaigns, ensuring that the brand is properly represented across all retail partners, all goals and expectations are clearly defined, and client business goals are both met and exceeded. PLEASE NOTE: This is a hybrid role and will require onsite engagement an average of 3 days/week. All candidates should be commutable to southeastern Connecticut and available to work in a hybrid capacity. Responsibilities Serve as the primary point of contact between clients and PDX in order to forge and maintain trust‑based relationships with senior client partners. Build and deliver annual scopes of work, oversee the completion of contracted deliverables, and negotiate contracts and fee arrangements as required. Oversee the development and implementation of strategic omnichannel marketing plans, including brand, shopper, and retail media, that meet or exceed client objectives and drive tangible business results. Lead and mentor a team of account managers/directors, fostering a collaborative, high‑performance culture. Ensure work is delivered on time, within budget, and to the highest quality standards. Ensure the company product includes future‑forward thinking anchored in business strategy and insights. Manage assigned P&Ls, forecasts, and financial performance, ensuring profitability and efficiency. Identify and pursue new business opportunities as well as additional revenue streams within existing clients to contribute to the company’s growth and success. Stay abreast of industry trends, consumer behavior, and the competitive landscape to inform strategic decisions. Qualifications 12+ years of progressively‑responsible professional experience managing large, complex accounts and client relationships in an advertising agency, consultancy, or holding company environment. Bachelor’s degree in advertising, marketing, or related field; Master’s degree preferred. Equivalent experience may be substituted. Prior experience leading the development and evolution of shopper and retail marketing campaigns for CPG brands. Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies. Extensive knowledge of retail media and integrated commerce including key retail media networks and third‑party commerce media partners. Highly collaborative approach to teamwork and problem‑solving. Strong executive presence with a dynamic personality and the ability to effectively engage and influence a variety of audiences, including senior client leaders. A confident presenter and an outstanding listener with clear and persuasive verbal and written communication skills and a high degree of emotional intelligence. Deep experience building trust, collaboration, and partnership with large, complex clients and cross‑functional teams. Sound decision‑making ability rooted in agency, client, and industry knowledge. Ability to translate client business challenges into strategic integrated marketing and commerce solutions. A creative problem‑solver who is adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations. Strong business acumen with a constant eye toward growth. Natural dissatisfaction with the status quo and a constant desire to think of ways to improve and grow the business. Prior direct P&L experience. Outstanding leadership skills with experience directly managing teams of 5 or more individuals. A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly‑evolving project parameters, scope, and goals. Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities. Comfort operating with a high level of ownership, autonomy, and accountability. Highly strategic with exceptional conceptual thinking skills. Additional Information The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $149,340.00 - USD $239,148.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/2/2026. #J-18808-Ljbffr