DBC OUTDOOR ACCOUNT EXECUTIVE
Dick Broadcasting
Job Type
Full-time
The purpose of the Sales Account Executive is to meet and exceed sales objectives by promoting and selling outdoor advertising to qualified advertisers. An Account Executive (AE) is expected to use professional sales techniques, build relationships, and develop long term advertising relationships that grow DBC Outdoors advertising sales. Essential Functions and Responsibilities: Major Activities
- Meet and exceed sales targets and monitor personal sales data and reports
- Identify potential growth areas, open new accounts and increase DBC Outdoors market share
- Become proficient in the use of DBC Outdoor computer tools to locate Co-op prospects, follow-up on Hot Leads, prepare proposals, and research
- Prepare written presentations, reports and proposals
- Become an active team member of DBC Outdoor and the advertising community
- Develop presentation skills utilizing computer tools and present to clients on a regular basis
- Maintain accounts receivable
- Continually develop new product knowledge and acquire better selling skills
- Keep abreast of competition - particularly newspaper, radio, TV, cable and online advertising
- Actively participate in sale meetings, regional meetings, seminars and trade shows
- Create and maintain daily, weekly, and monthly sales plans a month in advance
- Maintain a professional sales appearance
- Use sales tools and complete daily planner/sales program after each call and at the end of the day
- Maintain organized up to date records of clients and sales activity
- Minimize travel time and maximize time in the field with clients
- Travel overnight when necessary
- Cluster your accounts to work them geographically and manage your time effectively
- Maintain client profiles and be prepared to submit daily planners/call reports, sales plans, forecasts and expense reports on a timely basis
- Follow-up on all client production orders and ensure campaigns begin and end as the client requested. If any problems arise, AE will communicate immediately with the client and manager to find a solution
- Agree to check lights etc. on a regular basis when called upon
- Operate within your expense budget
- Ability to cold call businesses both over the phone and in person
- Ability to make oral presentations to provide information or explain policies and procedures
- Skill in speaking with persons of various social, cultural, economic, and educational backgrounds
- Working knowledge of personal computers, including Microsoft Office Suite
- Ability to adapt to new technology
- Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints
- Skill in writing grammatically correct routine business correspondence
- Ability to perform effectively under fluctuating workloads
- Skill in selling or promoting outdoor advertisements
- Skill in establishing rapport and gaining the trust of others
- Ability to establish and maintain cooperative working relationships
- Ability to meet a sales quota
- Working knowledge of general sales techniques
- Ability to be intrinsically motivated to succeed and withstand rejection
- Skill in working independently and following through on assignments with minimal direction
- Current and Valid Driver's License
- College Degree preferred
- Previous Outdoor Advertising sales experience preferred
- CRM experience preferred
- The primary work environment for this position is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
- The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
- Nights spent away from home traveling are less than 10%.
DBC Outdoor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Vacancy posted 2 days ago
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